Thumbnail Designer, The Rundown

About the Role

As a Thumbnail Designer at The Rundown, you’ll be responsible for designing and publishing high-performing thumbnails, titles, and descriptions across The Rundown’s video and social channels, including content for our CEO’s personal brand. Working closely with our media and content teams, you’ll play a key role in shaping how millions of people experience AI news and education through engaging visual storytelling, data-driven creative decisions, and consistent brand execution.

Responsibilities

• Design 2–3 high-performing, A/B tested thumbnails every weekday for The Rundown’s YouTube and social media channels.
• Write engaging, SEO-optimised titles and descriptions that maximise clarity and audience engagement.
• Collaborate with media and content teams to translate stories, scripts, and videos into compelling visual content.
• Analyse performance metrics, test creative approaches, and iterate designs based on data and audience insights.
• Maintain brand consistency across all visual assets, ensuring alignment with The Rundown’s visual identity and storytelling style.
• Source, edit, and enhance images using professional editing and AI tools to produce polished, high-quality creative.
• Manage the publishing workflow by uploading final thumbnails, titles, and descriptions, ensuring content is published on schedule.

Requirements

• Exceptional eye for design with experience creating high-performing digital content.
• Excellent copywriting skills and English proficiency, with the ability to write compelling titles and descriptions.
• Experience designing and A/B testing YouTube thumbnails for videos achieving 100k+ views.
• Strong understanding of performance analytics with a passion for testing, learning, and continuous optimisation.
• Highly organised, detail-oriented, and able to manage multiple deadlines in a fast-paced environment.

Desirable Experience

• Experience working in a fast-paced, remote-first environment.
• Flexibility to occasionally work across different time zones when required.
• Passion for AI and a genuine excitement for making AI knowledge and skills accessible to millions of people worldwide.
• Experience using AI-powered creative tools to enhance design workflows.

Benefits

• A chance to build the creative organization behind the fastest-growing media brand in AI, reaching 2M+ professionals daily.
• Join a global team passionate about the future of AI, media, and education.
• Competitive base + performance compensation, flexible hours, and fully remote work.

About the Company

Electrify is a dynamic new digital media company that invests in and scales creators with an established YouTube presence. The Rundown, one of the leading channels in our portfolio, is the world’s largest AI community, informing millions about AI developments, their significance, and practical applications. Our daily newsletter and social media channels engage millions daily, while our AI University educates thousands on using AI tools.

We foster a dynamic, remote-first culture with a commitment to diversity, innovation, and positive change. Our DEI Committee and Social Hub initiatives reflect this commitment, and we actively support the United Nations 17 Sustainable Development Goals (SDGs).