Thought Leader Liaison (Central US)

About the role

The Thought Leader Liaison (TLL) is responsible for developing, managing, and engaging with Key Opinion Leaders throughout their assigned geography reporting to the Thought Leader Liaison Lead, reporting through Specialty Brands Marketing. He/she works closely with commercial colleagues and other staff to help build advocacy of Keenova’s products with KOLs. The Thought Leader Liaison also manages speakers, and captures KOL beliefs/insights, among other duties and responsibilities. This field-based position requires an individual to work independently and effectively with limited direction. The position will be aligned to support the Immunology Business Unit and requires frequent travel within the US and periodic travel to the corporate office.

Responsibilities

• Strategic KOL Development and Management
  • Identify, cultivate, and maintain professional relationships with established and up-and-coming regional Key Opinion Leaders in targeted specialties.
  • Support deep engagement of KOLs (e.g., navigating IDNs / Centers of Excellence, Professional Organizations)
  • Identify, map, and manage relationships with key national associations and other large treatment facilities (includes detailed mapping of referral patterns, key relationships, and influencers)
  • Coordinate and lead one-to-one exchanges between Keenova team and KOLs across key initiatives and events.
• Congress / Key Event Management
  • Attend and manage brand activity at key regional and targeted national conferences (may encompass Rheumatology, Nephrology, Pulmonology, Ophthalmology).
  • Manage overall regional sponsorships including working with organizations to secure sponsorships, and owning regional congress plan.
  • Coordinate executive meetings with KOLs at national conferences.
  • Support all necessary conference and speaker contract requirements in a timely manner.
  • Coordinate with marketing to ensure all congress materials are delivered on time.
• Cross Functional Coordination
  • Work cross functionally to drive and develop aligned external engagement strategies across multiple cross functional teams including medical, training, marketing, and sales.
  • Coordinate closely with the sales team to ensure alignment with conference KOL engagement plan as well as other KOL/account engagement.
  • Provide market insights back to the marketing team and provide input into P2P development, advisory boards, and strategy.
  • Be a resource for the Marketing team to develop board strategy, content, advisory recommendations, and attend advisory boards as appropriate.
  • Coordinate with Market Development Manager and Speaker Programs Management on KOL Speaker bureau relationships including supporting speaker training.
  • Provide insights summary from key congresses to the marketing team.

Qualifications

• 8+ years of experience in pharmaceutical, biotech or related industry in customer facing roles.
• 5+ years of experience in thought leader engagement; medical affairs, marketing