The Inbound Marketing Consultant

Job Summary

The lnbound Marketing Consultant at WindFarm Marketing is responsible for delivering client service, strategy, and project management for WindFarm client partnerships. This role requires a solid background in delivering digital and content marketing solutions to mid-sized or enterprise brands.

About the Role

WindFarm Marketing is an award-winning inbound marketing agency located in Roseville, California. We specialize in growing B2C brands online, especially health and fitness companies. We are looking to expand our team of marketers with someone who has solid, client-side, agency experience and a background in delivering digital and content marketing solutions to mid-sized or enterprise brands.

Responsibilities

• Delivering client service, strategy, and project management for WindFarm client partnerships
• Leading, delivering, and optimizing inbound marketing campaigns for a portfolio of clients to drive measurable awareness, engagement, traffic, leads, and sales
• Building an inbound marketing game plan or strategy presentation
• Developing detailed buyer personas for a new client
• Generating a content strategy for each stage of a buyer's journey
• Updating project management platform to ensure timely deliverables that meet deadlines
• Managing a client's new campaign end-to-end (strategy, graphics delivery, content creation, ads, landing page design, analytics, and reporting)
• Leading client communication and meetings, successfully navigating sophisticated marketing discussions with Marketing Directors, CMO's & Owners
• Creating and testing email campaigns
• Defining lead scoring and lead nurturing marketing automation workflows
• Writing a content order for a blog post or educational download
• Curating content for social media posts
• Creating an editorial calendar for a client
• Participating in internal strategy meetings
• Evaluating active/past campaigns, developing insights from data and recommendations for improving strategy
• Creating or refining audience targeting, ad creative or copy tied to social or PPC ads
• Optimizing a website page for SEO
• Maintain a positive attitude in the midst of challenging situations

Requirements

• Bachelor’s degree in sales, marketing, business administration, or related field
• Two (2) years successful client strategy and service record in an agency environment managing multiple key accounts
• Two (2) years of delivering effective digital marketing campaigns and results
• A proven client communication and project management ninja
• Experience with marketing automation software (HubSpot, Marketo, Pardot, etc).
• Mastery of Facebook, Instagram, LinkedIn, and Google AdWords advertising platforms.
• Incredible attention to detail and excellent writing skills
• Healthy methods of coping with stress while navigating challenging conversations and maintaining an open and positive disposition toward others
• Strong listening, verbal and client troubleshooting skills
• Desire to work and ability to thrive in a fast-paced, dynamic and partially virtual environment
• A self-starter who thrives on responsibility and impressing clients with results
• A voraciousness for reading and staying current on the dynamic world of digital marketing and marketing automation
• A strong motivation to be part of a growing organization where they can make a positive difference
• Disposition to be a healthy person and be part of building healthy communities

Qualifications

• Master’s degree in sales, marketing, or business administration
• Five (5) years of related experience with progressive client management experience
• Two (2) years working in an inbound agency environment managing multiple key accounts

Benefits

• Comprehensive Healthcare
• Ability to work remotely on flex days
• Family-friendly work environment
• Open vacation policy
• Ongoing education and professional development