The Assemblage

Responsibilities

• Led product growth optimization for community gaming platform
• Designed global data strategy and hired data team for analytics infrastructure
• Managed vendor relationships and design partnerships for product development
• Built referral programs and viral growth systems

Project Highlights

• Viral Growth Engine: Community platform lacked systematic user acquisition and organic growth mechanisms. Built referral program generating 7,000+ referrals with 17% registration rate, driving 4x user growth.
• Global Expansion Framework: Platform growth stagnated in domestic market requiring international user acquisition strategy. Optimized user experience and growth systems enabling expansion to 100+ countries.
• Data Strategy Infrastructure: Lack of analytics infrastructure prevented data-driven growth optimization and performance measurement. Hired data team, designed table architecture, and implemented Domo-based KPI tracking for systematic growth optimization.
• Vendor Relationship Optimization: Design partnership issues created product roadmap delays and performance bottlenecks. Systematically evaluated and onboarded effective design partners maintaining product timelines and quality metrics.