Territory Sales Representative, Dallas

About the role

The Territory Sales Representative (TSR) will represent Champion Petfoods, maker of premium ORIJEN® and ACANA® foods, to retail and distribution partners in the assigned territory of Texas, Oklahoma, and Louisiana. Based in Dallas (or Austin), the TSR executes the company’s sales strategy by growing sales, expanding distribution, strengthening retailer relationships, and delivering excellent in‑store execution of the brands while working closely with retailers, distributors, and the Regional Sales Manager.

Responsibilities

• Execute territory plans aligned with regional sales objectives; grow sales and distribution within existing retail accounts.
• Identify and pursue new account opportunities; maintain consistent account coverage based on territory priorities.
• Monitor competitor activity, pricing, and market trends.
• Build strong relationships with retailer and distributor partners and CPF Distributor managers; conduct joint sales calls and ride‑alongs with distributor representatives.
• Support distributor sales efforts through product education and field collaboration; deliver business‑building recommendations to retail partners.
• Ensure Champion merchandising standards are maintained in all priority accounts; increase brand visibility through displays, secondary placements, signage, and promotional execution.
• Monitor assortment, shelf placement, and pricing compliance; address execution gaps and follow through on corrective actions.
• Conduct product training and education sessions for retail associates and distributor teams.
• Represent Champion Petfoods at industry, retailer, and consumer events; serve as a passionate ambassador for ORIJEN® and ACANA® brands.
• Maintain accurate CRM records and sales activity reporting; complete expenses, reports, and administrative tasks within established deadlines.
• Provide regular territory updates, opportunities, and market insights to the Regional Sales Manager.

Requirements

• Outside sales experience, preferably within the pet specialty industry; consumer packaged goods/retail experience is a plus.
• Proven ability to build and maintain relationships.
• Must be able to handle, manage, and overcome objections encountered in the sales process.
• Remote team collaboration with a proactive, results‑driven mindset.
• Proven experience using MS Word, Excel, PowerPoint, and a CRM program.
• Experience presenting to large and small groups.
• Flexibility to travel on average 50% within the territory, with overnights required.
• Availability for work events on evenings and weekends as needed.
• Occasionally able to lift and/or carry up to 40 lbs.
• Open to candidates who currently reside in Dallas or Austin.

Skills

• Strong relationship‑building and communication skills.
• Results‑oriented with a proactive mindset.
• Organized and able to manage territory priorities effectively.
• Comfortable presenting and training individuals or groups.
• Passion for customer service, sales execution, and continuous learning.

Benefits

• Safety: a strong commitment to ensure all people are provided with a safe, healthy, and respectful environment.
• Industry Competitive Benefits: Medical, dental, vision, and employee assistance programs.
• Continuing Education: In‑house & online learning & development, plus an education assistance program.
• Other Perks: Free bag of premium pet food each month and more.
• Quality: dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety.

Pay

Base pay range: $64,000 – $88,000 USD annually, with eligibility for annual incentive and 401(k) company matching.

Schedule

• Travel approximately 50% of time within the territory, requiring overnights.
• Availability for evening and weekend work events as needed.