Territory Sales Representative, Dallas

About the role

We are looking for a Territory Sales Representative in Dallas to join our high-performing sales team, representing Champion Petfoods—maker of premium ORIJEN® and ACANA® foods—to retail and distribution partners across Texas, Oklahoma, and Louisiana. This is a high-visibility role focused on growing sales, expanding distribution, strengthening retailer relationships, and delivering excellent in-store execution of our brands.

This position is open to candidates who currently reside in Dallas or Austin.

Responsibilities

• Sales & Territory Management
  • Execute territory plans aligned with regional sales objectives.
  • Grow sales and distribution within existing retail accounts.
  • Identify and pursue new account opportunities.
  • Maintain consistent account coverage based on territory priorities.
  • Monitor competitor activity, pricing, and market trends.
• Retail & Distributor Partnership
  • Build strong relationships with retailer and distributor partners and CPF Distributor managers.
  • Conduct joint sales calls and ride-alongs with distributor representatives.
  • Support distributor sales efforts through product education and field collaboration.
  • Deliver business-building recommendations to retail partners.
• Merchandising & Execution Excellence
  • Ensure Champion merchandising standards are maintained in all priority accounts.
  • Increase brand visibility through displays, secondary placements, signage, and promotional execution.
  • Monitor assortment, shelf placement, and pricing compliance.
  • Address execution gaps and follow through on corrective actions.
• Training & Brand Advocacy
  • Conduct product training and education sessions for retail associates and distributor teams.
  • Represent Champion Petfoods at industry, retailer, and consumer events.
  • Serve as a passionate ambassador for ORIJEN® and ACANA® brands.
• Administration & Reporting
  • Maintain accurate CRM records and sales activity reporting.
  • Complete expenses, reports, and administrative tasks within established deadlines.
  • Provide regular territory updates, opportunities, and market insights to the Regional Sales Manager.

Requirements

• Outside sales experience, ideally within the pet specialty industry; consumer packaged goods/retail experience is a plus.
• Proven ability to build and maintain relationships.
• Ability to handle, manage, and overcome objections encountered within the sales process.
• Remote team collaboration with a proactive, results-driven mindset.
• Experience using MS Word, Excel, PowerPoint, and CRM programs.
• Experience presenting to large and small groups.
• Flexibility to travel on average 50% within territory, with overnights required.
• Availability for work events on evenings and weekends as needed.
• Occasionally lift and/or carry up to 40 lbs.

Key Performance Indicators (KPIs)

• Sales Performance
  • Territory sales growth versus target.
  • New account acquisition.
  • Growth of key retail accounts.
• Distribution
  • New SKU placements.
  • Distribution gains across priority accounts.
  • Assortment expansion.
• Retail Execution
  • Merchandising compliance.
  • Display placement and promotional execution.
  • Territory coverage achievement.
• Customer Development
  • Retail training sessions completed.
  • Distributor ride-alongs completed.
  • Customer relationship effectiveness.
• Operational Excellence
  • CRM compliance.
  • Timely reporting and administration.
  • Budget and expense management adherence.

Success Profile

• Strong relationship-building and communication skills.
• Results-oriented with a proactive mindset.
• Organized and able to manage territory priorities effectively.
• Comfortable presenting and training individuals or groups.
• Passion for customer service, sales execution, and continuous learning.

Benefits

• Safety: A strong commitment to a safe, healthy, and respectful work environment.
• Earnings: $64,000 - $88,000 USD base pay, annual incentive eligibility, 401k with company matching.
• Industry-competitive benefits: Medical, dental, vision, and employee assistance programs.
• Continuing education: In-house and online learning & development, plus an education assistance program.
• Quality: Dedication to upholding the highest standards of authenticity, nutritional integrity, and food safety.
• Other perks: Free bag of premium pet food each month and more.