Territory Manager

Territory Sales Execution

• Achieve and exceed territory sales goals, activity metrics, and distribution targets.
• C Conduct in-office visits, product detailing, merchandising support, and staff education to increase brand visibility and performance.
• Drive adoption in targeted optometry accounts including dry eye specialty clinics, independent ODs, multi-location practices, and optical retailers.
• Execute selling strategies at the practice level to expand iVIZIA® dry eye product recommendations and patient purchases at retail outlets.
• Establish buy and bill opportunities within offices.

Customer Engagement & Education

• Build strong, consultative relationships with optometrists, technicians, office managers, and retail optical staff.
• Deliver product demonstrations, clinical education, and patient-recommendation training.
• Support in-office dry eye workflow optimization (diagnosis, recommendation, retail placement, patient handoff).
• Represent the company at local society meetings, customer events, and territory-level educational programs.

Business Planning & Territory Management

• Manage territory routing, call planning, frequency, and segmentation to maximize reach and impact.
• Analyze territory sales data, market trends, and competitive activities to identify new opportunities.
• Maintain accurate CRM documentation, call notes, sampling logs, and customer data.
• Monitor and support in-office inventory, point-of-sale materials, and merchandising execution.

Cross-Functional Collaboration

• Work closely with the Regional Sales Manager to align on priorities, tactics, and growth initiatives.
• Provide actionable “voice of customer” feedback to marketing, sales leadership, and medical teams.
• Support national campaigns, sampling programs, pilot initiatives, and conference activities as assigned.

Operational Excellence

• Maintain full compliance with company policies, promotional guidelines, and regulatory standards.
• Manage territory budget responsibly, including travel, samples, and promotional materials.
• Participate in team trainings, national meetings, and ongoing skills development sessions.