Temporary Helper, Copy

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.

About the role

This Copywriter is an exceptional, meticulous and organized writer, responsible for crafting engaging and informative narratives around our products each season. From an email subject line to a product description, copy will deftly sell the dream, while reinforcing craftsmanship and tapping into current trends. Must be equally obsessed with products and words, recognizing that every dress, bag, shoe and necklace has a story to tell. The ideal candidate will have the ability to understand and speak with authority about product trends; be curious about uncovering design details and techniques; can juggle multiple deadlines and gets a thrill collaborating with the best creative, marketing and merchandizing teams.

Responsibilities

• Bring seasonal inspiration and collections to life through compelling product stories, driving end-to-end copy across all channels after viewing the collection firsthand in the showroom. Including: emails, site, product descriptions and lookbooks.
• Scale and adapt messaging, from high-level inspiration to detailed design and style notes, across all global markets and platforms.
• Partner closely with local and global marketing teams to ensure that all messaging is relevant to respective regions, taking translations and cultural nuances into account.
• Craft compelling and original messaging around exclusive and capsule collections and product descriptions. Provide elevated, clear and accurate information for customers.
• Create thoughtful and persuasive gift guides for all holidays, finding new ways to surprise and delight the customer.
• Maintain a mindset of elevated yet unpretentious luxury, and social first. Act as a steward for our brand, protecting and maintaining its essence through copy tone. Ensure marketing copy does not sound like "marketing speak."
• Seek opportunities to infuse our brand mission and purpose of empowering women to build awareness and community.
• Have an informed POV and create healthy dialogue with partners who brief in projects. Bring outside thinking to marketing projects; challenge status quo.
• Relentlessly self-edit, checking for context, spelling, syntax and tone.
• Stay on top of emerging trends: be tuned into the zeitgeist. Understand insights gleaned from data and apply to projects.
• Present work in creative reviews; manage ongoing feedback, update and pivot based on business needs; intake high volume of requests; manage tight deadlines.

Requirements

• BA or relevant experience.
• 5+ years experience writing, editing and honing brand voice, with a deep knowledge of luxury fashion and retail brands.
• Strong digital fluency.
• Proficiency in Microsoft Office Suite, Keynote and user-friendly content management systems.

Qualifications

• Above all else: writing, editing, innovative brainstorming.
• A visual editor who knows how to package stories and franchises.
• Critical thinker and creative problem-solver.
• Highly collaborative.
• Approach every project, no matter how big or little, with the same enthusiasm.
• Strong speaker, presenter and communicator with the ability to influence stakeholders.
• Comfortable in fast-paced environment; pivots quickly and adeptly.
• Detail driven; highly organized, with meticulous attention to the little things.

Benefits

• Generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• Competitive pay and rewards for high performance.
• Generous employee discount and access to exclusive sample sales.
• Free executive coaching on-demand.
• Paid volunteer days through the Tory Burch Foundation.
• Opportunities to wear and engage with our beautiful collections.

Company Culture

A dedicated group of writers and editors, our Editorial team understands that a good story engages, informs and inspires. Starting with the seasonal inspiration, we create the narrative for every collection, campaign, product and initiative, always keeping in mind the cultural zeitgeist and, most importantly, our brand purpose to empower women and women entrepreneurs. Our story is ever-evolving but our intention is unchanging: to invite people into Tory’s world in stores, online and across social media.

We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.

• Adaptable – We change before we have to.
• Entrepreneurial – We own it.
• Collaborative – There’s no “I” in Tory.
• Client & Brand Focused – We put ourselves in Tory’s shoes.
• Live the Values – We show up for each other.
• Functional Expertise – We’re constantly learning and growing.