Jobs · Marketing · New York

Temporary Email Marketing Specialist

Movado Group, Inc · New York, NY · 1 wk ago
Marketing$33.65–$39.46/hrFull-time
The user wants me to reformat a job posting into clean, well-structured semantic HTML. Let me analyze the content and follow the rules: 1. Use

for section headings (About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule) 2. Use
  • for lists,

    for prose 3. Do NOT repeat job title as heading 4. Do NOT put Job ID/requisition numbers as headings 5. Preserve ALL substantive information 6. Remove boilerplate (cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions) 7. Include section ONLY when posting has real, specific content for it 8. Never emit heading followed by filler/placeholder text 9. Never create Pay/Schedule/Benefits sections unless posting actually states them 10. Output ONLY HTML fragment - no /, no markdown code fences Let me parse the job posting: Company intro: "At Movado Group, we are committed to building the strongest brands..." - this is company boilerplate, but it does describe the company. Might be "About the company" or "About the role" context. Role description: "Reporting directly to the Sr. Manager, Email and SMS Marketing located in New York City office, the Email Marketing Specialist will have an interest and eagerness to own and lead execution of email marketing to impact customer acquisition, retention, and reactivation strategies to drive the global business forward. The ideal candidate will have experience on one or more ESPs to help establish performance benchmarks for KPIs, champion best practices across the organization, and implement lifecycle program frameworks to support and elevate brand identity and sales performance to support DTC channels. You will be leading the email program ops and execution inclusive of campaign build, audience segmentation, QA and testing as well as owning the program health across deliverability, IP, and program best practices. In addition, this role will work along-side the brand creative teams, merchandising teams, and global digital marketing counterparts. You will be responsible for sharing weekly campaign performance and audience insights, and implementation of best practices to drive the business forward." Then a list of responsibilities (bulleted in the text but not formatted as bullets): - Manage the end-to-end delivery of each email deployment, from content creation in partnership with creative team, to build, test, approvals, and deployment - Report email program performance reporting on a weekly basis as well as a monthly trends and insights to provide data driven recommendations for future email program deployments - In coordination with Data Sciences team and Manager, assist in managing consumer database segmentation to be leveraged in targeted email deployment strategy - Execution of customer journeys (welcome, Abandon cart, winback, etc) as well as trigger email program to support abandon cart, birthdays, etc. - Power-user of ESP and full mar comm tech stack, including building emails in content builder (Salesforce Marketing Cloud) - Help guide email segmentation, targeting, and lead nurture strategies in partnership with Manager Email Marketing, MGI and Director, Digital Marketing - Partner with our ESP and internal Technology teams to improve back-end automation, as well as to launch and optimize customer journeys and triggers - Ensure compliance with CAN-SPAM regulations and international data collection policies - Monitor email deliverability, IP health, and maintain data hygiene Then requirements/qualifications: - 2-3 years experience in a similar role – preferably within fashion or accessories - Experience managing, creating, and deploying campaigns in Salesforce Marketing Cloud (Exact Target) or similar ESP is required - Experience understanding complex consumer databases and segmentation is required - Experience working with complex enterprise level CRM systems is Required - Light HTML coding abilities required - Comfortable working in partnership with multifunctional teams across large enterprise environment - Prior experience creating weekly/monthly campaign performance analysis required - Excellent communication skills and working with cross functional teams - Positive attitude, strong work ethic and the ability to work in a fast paced, dynamic work environment with tight deadlines - Meticulous attention to detail - Ability to build and maintain relationships - Strong organization and prioritization skills to manage multiple projects simultaneously - Proactive self-starter with ability to use own initiative Pay: "The hourly range for this position is $33.65 to $39.46." Other: "DIRECT APPLICANTS ONLY - NO AGENCIES" - this is application instruction, should be removed. Company description at end: "Movado Group, Inc. designs, sources, and distributes MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, LACOSTE®, SCUDERIA FERRARI®, REBECCA MINKOFF® and URI MINKOFF® watches worldwide, and operates Movado company stores in the United States." - this is company info. EEO statement duplicated twice - remove. Location: "New York City office" mentioned in reporting line. Schedule: Not explicitly stated. Benefits: Not explicitly stated. Now, I need to structure into sections. The rules say use

    for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. I should create sections only when there's real content. Potential sections: - About the role (or About the company/role) - there's a paragraph describing the role and company context. - Responsibilities - there's a clear list. - Requirements (or Qualifications) - there's a list of requirements. - Pay - there's an hourly range. No Benefits, Schedule, Skills separate from requirements. The company intro paragraph could be part of "About the role" or separate "About the company". The rules mention "About the role" as example heading. I'll use "About the role" for the introductory paragraph. The responsibilities are listed as bullet points in the text (each line starts with a verb). I'll make a
      for them. The requirements are also a list. I'll make a
        for them. Pay section with the hourly range. I should not include the "DIRECT APPLICANTS ONLY" line, nor the EEO statements, nor the company brand list at the end (though that's company info, but it's more boilerplate). The rules say remove boilerplate. The company brand list is part of the company description but it's a list of brands. Might be considered substantive? The rule says "Preserve ALL substantive information". The company description at the end is substantive about what the company does. But the intro paragraph already says "Movado Group, we are committed to building the strongest brands in the industry...". The brand list is specific. I could include it in "About the company" or "About the role". However, the rules say "Prefer a few substantive sections over many thin ones." I'll include the company description in the About the role section or create a separate "About the company" section. But the example headings include "About the role". I'll combine the intro paragraph and the brand list into an "About the role" section, maybe as prose. But the brand list is a list of brands. Could be a
          but it's not duties/requirements/benefits. The rule says use
          • for any list of duties/requirements/benefits. For other lists, maybe just prose. I'll include as a paragraph. Let me structure:

            About the role

            Reporting directly to the Sr. Manager, Email and SMS Marketing located in New York City office, the Email Marketing Specialist will have an interest and eagerness to own and lead execution of email marketing to impact customer acquisition, retention, and reactivation strategies to drive the global business forward. The ideal candidate will have experience on one or more ESPs to help establish performance benchmarks for KPIs, champion best practices across the organization, and implement lifecycle program frameworks to support and elevate brand identity and sales performance to support DTC channels. You will be leading the email program ops and execution inclusive of campaign build, audience segmentation, QA and testing as well as owning the program health across deliverability, IP, and program best practices. In addition, this role will work along-side the brand creative teams, merchandising teams, and global digital marketing counterparts. You will be responsible for sharing weekly campaign performance and audience insights, and implementation of best practices to drive the business forward.

            Movado Group, Inc. designs, sources, and distributes MOVADO®, MVMT®, OLIVIA BURTON®, EBEL®, CONCORD®, COACH®, TOMMY HILFIGER®, HUGO BOSS®, LACOSTE®, SCUDERIA FERRARI®, REBECCA MINKOFF® and URI MINKOFF® watches worldwide, and operates Movado company stores in the United States.

            Responsibilities

            • Manage the end-to-end delivery of each email deployment, from content creation in partnership with creative team, to build, test, approvals, and deployment
            • Report email program performance on a weekly basis as well as monthly trends and insights to provide data-driven recommendations for future email program deployments
            • In coordination with Data Sciences team and Manager, assist in managing consumer database segmentation to be leveraged in targeted email deployment strategy
            • Execution of customer journeys (welcome, abandon cart, winback, etc.) as well as trigger email programs to support abandon cart, birthdays, etc.
            • Power-user of ESP and full marketing communication tech stack, including building emails in Content Builder (Salesforce Marketing Cloud)
            • Help guide email segmentation, targeting, and lead nurture strategies in partnership with Manager Email Marketing, MGI and Director, Digital Marketing
            • Partner with ESP and internal Technology teams to improve back-end automation, as well as to launch and optimize customer journeys and triggers
            • Ensure compliance with CAN-SPAM regulations and international data collection policies
            • Monitor email deliverability, IP health, and maintain data hygiene

            Requirements

            • 2-3 years experience in a similar role – preferably within fashion or accessories
            • Experience managing, creating, and deploying campaigns in Salesforce Marketing Cloud (ExactTarget) or similar ESP required
            • Experience understanding complex consumer databases and segmentation required
            • Experience working with complex enterprise-level CRM systems required
            • Light HTML coding abilities required
            • Comfortable working in partnership with multifunctional teams across large enterprise environment
            • Prior experience creating weekly/monthly campaign performance analysis required
            • Excellent communication skills and ability to work with cross-functional teams
            • Positive attitude, strong work ethic, and ability to work in a fast-paced, dynamic work environment with tight deadlines
            • Meticulous attention to detail
            • Ability to build and maintain relationships
            • Strong organization and prioritization skills to manage multiple projects simultaneously
            • Proactive self-starter with ability to use own initiative

            Pay

            The hourly range for this position is $33.65 to $39.46.

            That's it. No Benefits, Schedule sections. Check for any duplicate content: The EEO statement appears twice, removed. The "DIRECT APPLICANTS ONLY" removed. The initial company mission statement "At Movado Group, we are committed to building the strongest brands..." is similar to the later brand list. I included the later brand list but not the initial mission statement. The initial mission statement is more marketing fluff. The rule says "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." The initial paragraph is company boilerplate but it's also part of the job posting's intro. However, the role

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