Marketing Campaign Specialist

About the role

The Wounded Warrior Project (WWP) Marketing Campaign Specialist is responsible for coordinating and executing integrated, cross-functional marketing campaigns that support WWP's mission and brand strategy.

Responsibilities

• Cook up and execute complex, cross-functional marketing plans for WWP by collaborating with the Marketing Manager, Marketing teammates, MarCom teammates, and external vendors.
• Aid in developing and implementing effective media plans, including selecting appropriate channels, optimizing budgets, and tracking campaign performance.
• Provide clear and concise content direction by collaborating with designers and subject matter experts.
• Coordinate with selected vendors to ensure campaigns are executed accurately and on time.
• Develop and maintain project timelines, track progress and deliverables, and ensure timely delivery using project management software.
• Maintain brand consistency across all materials and channels, serving as a brand ambassador by upholding the organization's voice, tone, and visual identity in both internal and external communications.
• Provide general administrative and project support to the Marketing Manager and others on the leadership team.
• Aid in monitoring active campaigns to identify opportunities for improvement. Track and analyze campaign performance data to measure key metrics (e.g., reach, engagement, conversions) and identify areas for enhancement.
• Prepare regular reports on campaign performance and provide insights to inform future marketing strategies.
• Stay current on industry trends and ensure creative best practices are followed across all marketing platforms.
• Effectively communicate the WWP mission, vision, and values, as well as the importance of WWP programs, at public forums and events.
• Attend and actively participate in required training and/or meetings, including but not limited to New Teammate Orientation, WWP Cares, ASIST Suicide Prevention training, Leadership training, culture/team based training, or departmental huddles.
• Other related duties as assigned.

Qualifications

• Four years of experience in marketing, communications, or a related field, with a focus on planning and executing multi-channel marketing campaigns.
• Two years of experience in paid advertising, with an emphasis on digital marketing and social media platforms.
• Two years of experience supporting media planning efforts, including channel selection, budget optimization, and tracking campaign performance.
• Up to 5% travel.

Benefits

• Medical/Prescription drug, Dental, Vision, Life/AD&D, Short-term Disability, Long-term Disability, and an Employee Assistance Program.
• A 401(k)-retirement plan, a competitive PTO package, Sick Leave, Family Care Leave, Paid Holidays, Birthday Holiday, Education Assistance, Teammate Wellness Program and Bereavement Leave.

Pay

• For Cincinnati, OH Applicants: The estimated hiring range for this position is between $57,344 – 71,680 annual base salary, subject to a candidate’s combination of experience, qualifications, and credentials.
• This position may also be eligible for an annual performance incentive.

Schedule

• A flexible hybrid work schedule (three days in the office, two days’ work from home).