Marketing Campaign Specialist

About the role

Leverages marketing analytics and supports the day-to-day execution of direct mail and email acquisition campaigns. Creates and manages campaigns that deliver on key KPIs of sales calls and premium, measuring and evaluating overall campaign effectiveness. Partners closely with strategy leads to execute campaigns efficiently, ensuring accurate deployment, performance tracking, and continuous optimization.

Essential Job Functions

• Supports end-to-end build-out of direct mail and email campaigns, including technical softwares, campaign setup, deployment, and execution across platforms.
• Leads management and optimization of in-market campaigns to deliver against key KPIs, including performance monitoring and ongoing data reporting.
• Executes email campaigns within marketing platforms (e.g., Salesforce Marketing Cloud), including HTML coding, account personalization and template updates, ensuring accuracy and timely delivery.
• Supports direct mail production and deployment, including coordination of campaign elements, production timelines and vendor deliverables.
• Analyzes weekly campaign performance to feed into management reporting and supports audience management and segment creation within technology platforms.
• Supports weekly performance analysis to identify optimization opportunities and implement improvements to direct mail and email campaigns that drive efficient leads into the funnel for conversion.
• Partners with strategy leads, customer relationship team, and analytics teams to interpret performance results and translate insights into actionable campaign optimizations.
• Supports management of campaign budgets by tracking spend, partnering with Finance on actuals and forecasting, and identifying opportunities to improve efficiency.
• Contributes to testing initiatives (e.g., audience targeting, creative, cadence) and supports execution of test-and-learn plans to improve campaign performance.
• Partners with internal teams and external vendors to ensure smooth execution, timely delivery, and high-quality campaign output.

Job Accountabilities

• Owns campaign execution and in-market optimization for direct mail and email, including HTML coding
• Serves as a key operational partner to strategy leads, translating plans into execution
• Ensures data accuracy, tracking integrity, and performance visibility across campaigns
• Drives continuous improvement through data analysis and executional insights

Education Requirements

High School Diploma or equivalent. Bachelor's degree in Marketing or related field.

Experience Requirements

• Related experience with HTML email development and hands-on execution of campaigns in Salesforce Marketing Cloud, including journey creation, audience segmentation, deployment, and reporting.
• Demonstrated experience in performance marketing, campaign optimization, and test-and-learn methodologies.
• Proven ability to work cross-functionally with marketing, analytics, customer relationship, and operations teams to support accurate campaign execution, performance measurement, and continuous improvement of direct mail and email programs.

Physical Actions

• Job is performed in-person at a Farmers office or virtually at an approved alternative work location. The physical work environment is indoors and climate-controlled with adequate lighting and ventilation. Normal and customary distractions include background noise produced by office equipment and chatter among people, as well as interruptions.
• Frequently sits for prolonged periods of time, up to a full shift. Occasionally moves about the workplace including, navigating stairs, ramps, and level or uneven surfaces. Occasionally moves, pushes, pulls, lifts, carries, and/or places objects or materials weighing up to 25 pounds without assistance.
• Frequently uses shoulders, arms, hands, and fingers to manipulate equipment, tools, and objects necessary to perform job duties. Frequently performs fine motor tasks such as typing, mousing, or writing, up to a full shift. Rarely performs movements such as bending, stooping, crouching, kneeling, twisting, and reaching overhead or below the knees.
• Possesses clear vision, with or without correction, to visually read and verify information. Relies on depth perception and peripheral vision to navigate the work environment visually by identifying barriers, changes in terrain and locating objects. Possesses adequate hearing, with or without correction, to communicate with co-workers, respond promptly to auditory signals or alarms, and discern sounds essential for maintaining safety and productivity in the workplace. Jobs in this category require rare, if any, travel.

Pay

• CA Only: $72,300 - $123,090
• CO Only: $67,950 - $106,040
• HI/IL/MN/VT Only: $67,950 - $113,520
• MA Only: $67,950 - $113,520
• MD Only: $67,950 - $113,520
• DC/NJ/NY/OH Only: $67,950 - $123,090
• Albany County, NY/Cleveland, OH: $72,300 - $106,040
• WA Only: $80,168 - $129,000
• Bonus Opportunity (based on Company and Individual Performance)

Benefits

• 401(k)
• Medical
• Dental
• Vision
• Health Savings and Flexible Spending Accounts
• Life Insurance
• Paid Time Off
• Paid Parental Leave
• Tuition Assistance

Schedule

Hybrid work environment combining at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.