Temporary Communication Professional/Fitness Marketing Specialist

About the role

The CU Anschutz Health and Wellness Center (AHWC) is an interdisciplinary center within the CU School of Medicine. It aims to enhance the health and wellness of its community through collaboration with campus partners. The AHWC focuses on five core areas: clinical research, clinical medicine, campus/community programs, training and education, and the fitness center.

Responsibilities

• Assist with the development of campaigns and promotions that drive new member acquisition and sales.

• Attend monthly sales meetings and work closely with the sales team on promotion, execution and reporting.

• Coordinate marketing efforts for fitness and sales programs and events throughout the year, including promotional materials.

• Manage and execute social media strategy, including benchmarking and analysis of campaigns for Fitness Center-specific accounts.

• Maintain social media editorial/content calendars and engage with AHWC marketing and communications team for cross-posting and content sharing.

• Create, edit and publish original content for different audiences, including graphics, video and text, for use on social media, websites, newsletters and other communications.

• Execute, monitor and analyze paid digital advertising strategy to drive lead generation and brand awareness for the center and various programs and services.

Qualifications

• Bachelor’s degree in marketing, communication, design or related field from an accredited university.

• One (1) year of professional experience in digital media, website and social media management which may include content creation, including graphics, video and copywriting and/or paid digital advertising.