Marketing Specialist (Temporary)

Job Responsibilities

• Own end-to-end execution of keyboard marketing plans, coordinating timelines, deliverables, and cross-functional stakeholders to keep programs on track.
• KOL Seeding — Manage dedicated keyboard seeding programs—identifying, briefing, and tracking key opinion leaders (KOLs) relevant to the gaming peripheral and keyboard enthusiast space.
• PR Support — Provide dedicated public relations support for keyboard launches and campaigns, including press outreach coordination, asset management, and coverage tracking.
• Market Intelligence — Build and maintain dashboards tracking keyboard market trends, category sentiment, and competitive activity across retail, media, and social channels.
• Competitor Tracking and Response— Monitor competitor brand and product activity and drive winning initiatives.
• Content Deployment & Performance — Coordinate in-region content deployment across owned and paid channels; track performance metrics and surface optimization insights.
• Amazon Affiliates Outreach — Identify and engage relevant affiliate partners to drive keyboard product visibility and conversion on Amazon.
• Community Engagement — Work with global community team and actively engage FPS and keyboard enthusiast communities.
• NPI — Support new product introduction (NPI) review programs / GTM execution

Qualifications

• 3+ years of marketing execution experience in consumer electronics, gaming hardware, or a closely adjacent category.
• Familiarity with the keyboard and gaming peripheral landscape—knowledge of brands, communities, and media in this space is strongly preferred.
• Demonstrated experience in KOL outreach, logistics, and performance tracking.
• Experience with PR coordination: press lists, asset distribution, coverage tracking, and embargo management.
• Comfort building reporting dashboards in Excel, Google Sheets, or equivalent; ability to surface actionable insights from raw data.
• Working knowledge of Amazon affiliates and ecommerce ecosystems.
• Active familiarity with keyboard and FPS enthusiast communities is a strong plus.
• Highly organized, self-directed, and able to manage multiple workstreams simultaneously in a fast-paced environment.