Technical Senior Sales Manager

Essential Functions

This job description reflects management’s assignment of essential functions; it does not prescribe or restrict the tasks that may be assigned.

• Own and manage sales performance for the Central Coast and Southern California territory.
• Drive revenue growth through both new winery account acquisition and expansion of existing customer relationships.
• Achieve assigned sales quotas and territory growth objectives.
• Conduct winery site visits and operational assessments to understand production requirements.
• Develop and deliver technical sales presentations, proposals, and equipment demonstrations.
• Serve as a trusted advisor to winery production teams by providing solutions to bottling, processing, and packaging challenges.
• Develop and strengthen relationships with winery owners, operations leaders, winemakers, and procurement teams.
• Maintain strong partnerships with existing customers while identifying new business opportunities.
• Represent the company as an industry ambassador to prospective clients.
• Identify and develop opportunities to cross-sell additional company products and services.
• Partner with internal teams including engineering, operations, customer service, logistics, and technical services to support sales activity.
• Maintain accurate sales forecasts and pipeline management through CRM systems.
• Analyze market conditions, competitive activity, and customer demand to support territory planning.
• Prepare sales reports, forecasts, and strategic account plans.

Qualifications

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill and ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Minimum Qualifications:
  • Bachelor’s degree plus 8 years of experience selling packaging products, winery equipment, or related industrial products reflecting increasing levels of responsibility; OR
  • Bachelor’s degree plus 7 years of relevant G3 sales experience; OR
  • High School Diploma or State-issued equivalency certification plus 12 years of industry sales experience in packaging, winery equipment, beverage production equipment, or related products; OR
  • High School Diploma or State-issued equivalency certification plus 11 years of industry sales experience in packaging, winery equipment, beverage production equipment, or related products.
• Required to travel 35–50% of the time.
• Candidates for this position must have a valid driver’s license and a safe driving record.
• Skilled in the use of MS Word, MS Outlook, MS Excel, and MS PowerPoint at an intermediate level.
• Demonstrated experience in consultative B2B sales within the wine, beverage, packaging, or processing industries.
• Experience selling integrated bottling or processing systems.
• Experience working with production or operations teams.
• Ability to manage complex sales cycles, particularly capital equipment projects.

Preferred Qualifications

• Bachelor's degree plus 10 years of sales experience in winery equipment, packaging, or beverage production systems.
• Winemaking experience and/or prior experience as a Winemaker or Bottling Manager.
• Deep knowledge of winery production processes including crushing, pressing, fermentation, bottling, and packaging.
• Experience presenting complex technical solutions to winery ownership and executive leadership.
• Strong analytical and problem-solving capabilities.