TDI - External Relations - Information Specialist IV (Social Media and Content Management Specialist)

About the Texas Department of Insurance (TDI)

We regulate the insurance industry, administer the Texas workers' compensation system, perform the duties of the State Fire Marshal's Office, and educate and protect consumers. TDI is in the Capitol Complex, in the Barbara Jordan Building at 1601 Congress Avenue in Austin, near the Texas Capitol.

Benefits of Working at TDI

• Flexible work schedules and work-life-balance
• 96 hours of accrued vacation per year
• 96 hours of accrued sick leave per year
• 20+ holidays every year
• Career advancement opportunities
• Free parking
• 401(k) and 457 Programs
• State of Texas retirement plan with a lifetime annuity through the Employee Retirement System of Texas (ERS)
• Free comprehensive medical insurance for full-time employees and 50% off premium costs for dependents (state pays other 50%)
• Optional benefits like dental, vision, life insurance, and many more
• Qualified employer for the Federal Public Service Loan Forgiveness Program

Essential Job Duties

• Manages the agency's social media presence, including creating and maintaining brand consistency content across all channels
• Ensures content is well written, appropriate for the audience, supports communications goals, and aligns with the agency's mission and core values
• Develops and implements a strategy to promote the agency's brand and build an audience for the agency's social media accounts
• Monitors trends in social media tools, applications, channels, design, and strategy
• Monitors effective benchmarks (best practices) for measuring the impact of social media campaigns
• Analyzes, reviews, and reports on effectiveness of campaigns to maximize results
• Develops, manages, and oversees editorial content production with internal and external stakeholders
• Ensures content is reviewed, published, and distributed on schedule and meets accessibility standards and is SEO optimized
• Serves as project manager for Communications-hosted and special projects such as training, conferences, event planning, and video and communication projects; includes serving as lead for Customer Service report and InsurED webinars
• Researches and identifies opportunities to cross promote content
• Serves as lead for TDI's email marketing
• Performs other duties as assigned

Minimum Qualifications

Graduation from an accredited four-year college or university with major course work in a field relevant to the assignment is preferred. Requires two years of experience in project management in relevant areas of project assignment. Regular work attendance required. Travel may be required for up to 5% of the time. Education and experience relevant to position requirements may be substituted for one another on a year-for-year basis.

Knowledge, Skills, and Abilities

Knowledge of:

• State laws, rules, procedures, and regulations relevant to job requirements
• Trends and best practices in social media
• Spelling, punctuation, grammar, and common style guides
• Effective communication strategies
• Project management methodologies
• Web accessibility standards
• Effective project management tools, techniques, and applications
• Local, state, and federal laws and regulations relevant to the administration of the project undertaken
• Personal computers and applicable software
• Microsoft Teams and SharePoint to manage editorial processes
• Email subscription management system

Skill in:

• Problem solving and critical thinking
• Using Microsoft Office software applications, including Word, Excel, Outlook, SharePoint, and Adobe software applications
• Using personal computers sufficient to enter and extract data from related systems and programs such as Centralized Accounting Payroll and Personnel (CAPPS) and other systems required to perform the job
• Effective writing for social media sites, including Twitter and Facebook
• Use of graphic design software and multimedia packages
• Project management planning, monitoring, scheduling, and coordinating
• Compiling, evaluating, and presenting information in a clear and concise manner
• Analyzing data and making recommendations based on data analysis
• Negotiation and facilitation
• Identifying project risks and gaps
• Budget management and oversight

Ability to:

• Communicate and work effectively with a wide range of people with varied skills, knowledge, and backgrounds
• Maintain the confidentiality of sensitive information
• Analyze and solve work-related problems and work independently on a variety of administrative work and technical assignments
• Manage workload and priorities to meet necessary deadlines
• Work both independently and as a team player
• Produce effective social media posts
• Establish and maintain positive, effective, and open communication with all levels of employees and the public
• Identify project needs and risks
• Develop effective partnerships to achieve strategic goals
• Assign duties and responsibilities; and coordinate the work of project staff
• Successfully work throughout agency and its divisions

Additional Application Requirements

You must submit a sample of a social media post and a marketing/promotional email with your application. Your submission must include complete employment history (month and year), duties and responsibilities, education, certifications, licenses, and employment questions. Redact personal or sensitive information from all attachments.