Specialist, Content and Social Media

Responsibilities

• Create, edit, and publish compelling content for the websites and social media channels of the Navitus Health Solutions enterprise.
• Manage and maintain website content, ensuring accuracy, timeliness and alignment with brand voice and enterprise messaging.
• Create and publish content from a cross-channel calendar focused on website and social media updates.
• Apply search-engine optimization (SEO), ask-engine optimization (AEO) and social media optimization (SMO) best practices to improve visibility, engagement, and traffic.
• Partner with Corporate Communications, Marketing, Creative Services and other work groups to ensure that content aligns with broader campaigns, business priorities and brand standards.
• Serve as a content steward, ensuring consistency, quality and effectiveness across all touchpoints.
• Manage daily activity across social media accounts for the Navitus Health Solutions enterprise, including monitoring, posting and engagement.
• Engage with audiences by responding to comments, messages, and mentions in a timely and professional manner, consistent with company standards and policies.
• Identify opportunities to amplify positive engagement, including from internal and external audiences, as well as address reputational risks appropriately.
• Foster strong online communities by promoting meaningful interactions and maintaining a consistent brand presence.
• Collaborate with internal stakeholders to align responses and engagement strategies with organizational priorities.
• Monitor social media channels, digital platforms and online communities to understand how audiences interact with our content.
• Track and report on brand presence across trade publications, general-interest media and other online sources.
• Utilize tools such as Hootsuite and Google Search to identify trends, sentiment and visibility across owned and earned channels.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, or related field required.
• 2 years of experience in content creation, communications, marketing or journalism required.
• Demonstrated experience creating and managing digital and social media content, with a portfolio of published work required.
• Experience managing social media platforms and engaging audiences across channels such as LinkedIn and the Meta platforms required.
• Familiarity with content management systems (WordPress, Drupal, etc.) and digital marketing tools required.
• Experience with social listening and analytics tools (Hootsuite, HubSpot, Adobe Analytics, etc.) required.
• Strong understanding of SEO, AEO, SMO, social media trends and digital best practices required.