Specialist, Social Media Content

About the Role

As a Specialist, Social Media Content, you'll help bring the stories of Watkins Wellness, a global leader in wellness and aquatic products, to life across today's most influential social platforms. Supporting brands such as Hot Spring® Spas, Caldera® Spas, and Endless Pools®, you'll play a meaningful role in helping consumers discover and connect with brands that support health, wellness, and quality of life.

This is a hands-on content creation role for someone who is equally comfortable behind the camera, editing, and managing content once it's live. You'll create platform-native content designed specifically for channels like Instagram, TikTok, Facebook, and YouTube, using modern mobile production tools, lightweight equipment, and AI-assisted creative workflows to efficiently produce high-quality content. From product launches and seasonal campaigns to lifestyle storytelling and real-time social moments, you'll help showcase how our products fit into consumers' lives while building stronger connections between our brands and the communities that follow them.

Beyond content production, you'll help keep our brands relevant and connected by identifying emerging social trends, engaging with audiences, capturing timely content opportunities, and using performance insights to continuously refine and strengthen our social presence. Working closely with Brand, Creative, Channel Marketing, and Customer Experience teams, you'll help ensure content aligns with campaign priorities, brand positioning, and evolving audience expectations.

Responsibilities

• Create social-first video, photography, graphics, and platform-native content that supports campaigns, product launches, brand storytelling, and audience engagement across Instagram, TikTok, Facebook, YouTube, and other emerging social platforms.
• Capture, edit, schedule, and publish a steady stream of content using mobile production tools, lightweight equipment, and AI-assisted creative workflows while maintaining alignment with campaign timing and brand priorities.
• Identify real-time content opportunities, emerging trends, creator best practices, platform innovations, and culturally relevant moments that help keep our brands current, engaging, and visible.
• Support day-to-day audience engagement by responding to comments, messages, and interactions in a way that reflects brand voice, strengthens relationships, and encourages meaningful participation.
• Partner with Brand, Creative, Channel Marketing, and Customer Experience teams to develop content that supports marketing initiatives, reinforces brand positioning, and delivers a consistent social experience across channels.
• Monitor content performance, engagement, reach, and audience response to identify opportunities for testing, optimization, and continuous improvement.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 2 to 4 years of experience in social media marketing, digital content creation, or a related field.
• Demonstrated experience creating short-form video and social media content for platforms such as Instagram, TikTok, and YouTube.
• Strong understanding of social media platforms, trends, audience behaviors, and platform-specific content strategies.
• Proficiency with video editing tools such as Adobe Premiere, CapCut, Final Cut, or similar platforms.
• Experience capturing and editing content using mobile and lightweight production tools.
• Familiarity with AI-assisted creative tools and modern content production workflows.
• Experience using social media management, publishing, analytics, or listening platforms is a plus.
• Strong organizational skills with the ability to manage multiple projects, deadlines, and competing priorities in a fast-paced environment.
• Portfolio showcasing social media content creation, including short-form video, visual storytelling, and platform-native content formats required.

The employee must frequently lift and move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision, and depth perception. The noise level in the work environment is usually quiet. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Benefits

At Watkins Wellness, we offer employees the opportunity to join a dynamic, growing industry leader with an outstanding and well-deserved reputation for leadership and commitment to our employees, customers, and community. Our employees are eligible to receive exceptional health and wellness benefits, paid time off, company bonus, profit sharing, 401k match, education assistance, and much more.

Pay

Hiring range: $22.75-$35.75. Many factors are taken into consideration in determining pay, including education and location.

Schedule

Full time, Shift 1 (United States of America).