Target Customer Planning Manager

About Olipop

At OLIPOP, we’re on a mission to positively impact consumer health at scale through a new kind of soda: one that’s delicious, refreshing, and actually good for you. Our CEO and Co-Founder, Ben Goodwin, transformed his own health by changing his diet and became passionate about the gut microbiome. He created OLIPOP—a functional soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing taste. Launched in 2018, OLIPOP reimagines soda as a force for good, grounded in empathy, integrity, and a belief in better for everyone.

About the Role

The Target Customer Planning Manager will increase sales efficiency through strategic insights, collaborating with field sales teams, revenue growth management, and demand teams to deliver consistent and aligned sales strategies. This role requires a strong analytical mindset, forecasting expertise, promotional planning experience, and excellent cross-functional leadership. A passion for (and experience with) Target, along with the ability to build strong internal and external relationships, will be critical for success. While we prioritize candidates based in Minnesota or surrounding areas, all are strongly encouraged to apply.

Responsibilities

• Develop and manage accurate sales, production, and operational targets based on historical data, market trends, and business forecasts.
• Maintain accurate promotional planning and spending information across planning tools, ensuring contracts/submissions are up to date and tracked effectively.
• Support post-promotional analysis to ensure the strongest ROI on trade strategy.
• Collaborate with Sales, Marketing, Finance, Supply, and other departments to align on targets, timelines, strategies, and resource allocation.
• Analyze performance data to identify trends, opportunities, and risks; prepare and deliver regular reports and presentations.
• Communicate strategies and priorities through Monthly Key Account Priorities (30/60/90) to field teams, third-party merchandising partners, and broker partners to optimize sales at Target.
• Provide customer support functions alongside the broker team to ensure optimal sales and revenue realization.
• Oversee input and management of promotional plans in internal portals (Confido), promo planning tools, and customer portals.
• Review weekly customer POs and make adjustments as necessary.

Qualifications

• 5+ years of sales planning and/or retailer account management experience within the CPG industry.
• Target headquarter-level experience is mandatory, including familiarity with Target’s POL portal.
• Proficiency in Anaplan or similar forecasting tools.
• Strong analytical and communication skills, with the ability to translate data into clear, compelling insights for leadership.
• Demonstrated ability to align sales execution with strategic business goals through data-driven storytelling, insights, and development of primary/contingency plans.
• Must be able to travel 4-6 weeks annually.

Requirements

• Holistic sales skills to align with strategic goals, including use of data and data-based storytelling, and identification of primary/backup strategies.
• Drive and focus to "chase the mammoth"—showing up ready to win every day.
• High emotional intelligence (EQ) to build trust, influence effectively, and bring people along.
• Passion for OLIPOP’s mission and motivation to make an impact.
• Consumer-obsessed mindset, always curious about understanding and reaching our audience.
• Ability to thrive in startup mode—moving fast, adapting quickly, and embracing the unknown.
• End-to-end ownership as a self-starter who executes quickly and takes full responsibility.
• Scrappy and solutions-oriented, resourceful and proactive in solving challenges.
• Flexibility to work non-traditional hours and travel, including evenings and weekends for special events/team offsites.
• Clean driver’s license, reliable transportation, and proof of insurance.

Reports to: VP of Customer Planning

Pay

$110,000 - $140,000 + Bonus

How We Work

OLIPOP is fully remote but deeply connected. We’ve grown from a small team to a nationwide company while maintaining our collaborative spirit and sense of purpose. Connection is intentional—through cross-functional projects, in-person offsites, thoughtful Slack threads, and spontaneous interactions. We move quickly but lead with trust, transparency, and a shared commitment to meaningful work. We value thoughtful debate, give feedback with care, and receive it with curiosity, knowing growth comes from listening as much as leading.

What We Value

• Mission Connectivity: Everything we do ladders up to supporting human health, whether launching a new flavor or conducting clinical research.
• Indomitable Spirit: We stay curious, adapt quickly, and find inventive solutions when things get messy—often with a dedicated Slack thread and a detailed deck.
• Lead at Every Level: Leadership isn’t about titles; it’s about ownership. We speak up, follow through, and lift each other up.
• Courageous Humility: We’re confident in what we bring and curious about what we don’t know. We give feedback with care and take it with grace.

What We’re Looking For

Success at OLIPOP comes from living our values, staying curious, and finding energy in both the pace and purpose. We’re looking for people who:

• Think big, move fast, and take thoughtful risks.
• Thrive in a high-performance, feedback-rich environment.
• Value real human connection and honest collaboration.
• Are fired up by building something new and making it better every day.

Startup life at OLIPOP is fun and fast-paced. If you’re energized by a dynamic environment, eager to grow, and excited to help shape something meaningful, OLIPOP is a one-of-a-kind opportunity.