Retail Demand Planning Manager

Your Role at Pura

The Retail Demand Planner will own the end to end retail demand forecast for assigned accounts and product categories, translating account insights, historical performance, and commercial plans into clear, data-driven demand signals.

This role goes beyond maintaining a forecast, the ideal candidate will influence decisions, challenge assumptions, and help the business understand what’s driving demand, where risks exist, and how to plan ahead.

Essential Functions

• Demand Planning & Forecast Ownership
• Own and maintain an 18 to 24 -month rolling retail demand forecast across B2B accounts, channels, and product categories
• Synthesize complex data sets—including historical sell-through, seasonal volatility, and macro-market trends—to produce high-granularity forecasts at the SKU, account, and channel levels.
• Incorporate new launches, discontinuations, promotional events, and retailer programs into the demand plan
• Establish and lead a rigorous Forecast Accuracy (FA) and Bias auditing process, utilizing Root Cause Analysis (RCA) to identify drivers of variance and implementing corrective actions to stabilize the supply chain.
• Act as a strategic advisor to Commercial and Supply Chain leaders, quantifying demand risks and opportunities through scenario modeling to support agile decision-making and optimal inventory positioning.
• Cross-functional Collaboration
• Partner closely with commercial team to understand account strategies, retailer behavior, and upcoming initiatives
• Collaborate with Supply Planning and Operations to align demand with inventory, capacity, and lead time constraints
• Serve as the demand planning point of contact for assigned retail accounts

Qualifications

• Bachelor’s degree in Supply Chain Management, Business Administration, Engineering or related field.
• 5-7 years of demand planning experience, preferably in retail or consumer goods.
• Strong Excel skills (advanced formulas, pivot tables, lookups; comfortable working with large datasets)
• Proven experience managing SKU level forecasts across multiple retail accounts
• Able to synthesize data, commercial input, and assumptions into a cohesive demand plan
• Strong communication skills with the ability to explain complex data
• Experience in a high-growth, fast-changing environment
• Experience with Target, Amazon, Ulta, and Grocery Planning preferred
• Familiarity with forecasting or ERP tools (e.g., NetSuite, Netstock, BI Dashboards)

Pura’s Story

We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it’s an integral part of Scent Design, transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.

Pura’s Culture

We’re built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries.

Pura’s Culture

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

*All candidates are subject to a background check.