Retail Location Planning Manager

Are you passionate about the world of retail, and have a good grasp of geography and demographics? The LEGO Group has developed into one of the most trusted and valuable brands in the world. This is an exciting time to join the global Footprint & Expansion Strategy Team, as we shape the future of our store network globally.

About the role

As a Location Planning Manager, you will be supporting our LEGO Brand Retail Stores expansion globally, with a focus on AMS and EMEA. Establish new and existing market roadmaps, identify new areas for growth and optimization, and utilize your location GIS skills and analytical background to shape the LEGO Group’s global footprint. The role can be based out of our Copenhagen or Boston HUB. Our hybrid working model is 3 days office/2 days home weekly.

Responsibilities

• Develop and maintain strategic network plans for AMS and EMEA using internal and external data.
• Align store expansion strategies with global goals and regional market dynamics.
• Provide accurate sales forecasts and transfer assumptions for new store and relocation business cases.
• Keep systems and data updated to ensure recommendations reflect current market trends.
• Use GIS platforms, visualization tools, and forecasting techniques for strong portfolio insights.
• Deliver clear presentations with actionable insights.

We're looking for someone who is self-motivated, organized, and detail-oriented. You should have a positive, “can-do” attitude, ready to tackle challenges and contribute to the team's success with enthusiasm.

Team Collaboration

Reporting to the Senior Manager of Location Planning within the Global Footprint & Expansion Strategy Team, you'll collaborate closely with a small team of location planners to shape The LEGO Group's global store network. This role involves strategic analysis, market research, and cross-functional collaboration to drive the expansion and optimization of LEGO Brand Retail's footprint.

Requirements

• Proficient in location planning techniques, tools, spatial analytics, and statistical methods, supported by strong organizational skills.
• Understand P&L, market dynamics, and consumer trends, leveraging Microsoft Office Suite for analysis.
• Ability to integrate, interpret, and present data effectively, showcasing self-motivation and attention to detail.
• Background in retail location planning, with a relevant degree and proficiency in QGIS, ArcGIS, Alteryx, and Tableau.
• Experience with SQL or Python coding is a plus.
• Familiarity with diverse store formats and segmentations, along with a background in global retail or FMCG/CPG, is advantageous.

Pay

The salary for this position ranges from $107,885 to $161,827 based on anticipated responsibilities, market benchmarks, and organizational constraints.

Benefits

• Family Care Leave: Enhanced paid leave options for important life moments.
• Insurances: Life and disability insurance coverage for all colleagues.
• Wellbeing: Access to the Headspace App and various wellbeing initiatives and programs.
• Colleague Discount: Generous colleague discount from day one.
• Bonus: Eligibility for a bonus scheme when goals are reached.
• Workplace: Hybrid work policy with an average of 3 days per week in the office.