Systems Specialist, Lifecycle Marketing

About the role

This role sits at the foundation of Superhuman's lifecycle marketing operations, serving as the technical backbone. You will administer and maintain Hightouch, the primary reverse ETL platform, and support technical implementations across martech systems.

Responsibilities

• Administer and maintain Hightouch as the primary reverse ETL platform — including managing parent models, building and updating audience syncs, reviewing and approving sync requests, and ensuring sync health across destinations.
• Serve as the first line of support for martech systems issues, triaging problems, diagnosing root causes, and either resolving them directly or escalating with clear context to engineering.
• Partner with engineering and marketing teams to support technical implementations — translating requirements between stakeholders, coordinating handoffs, and helping drive work to completion.
• Maintain and document platform configurations, data models, and operational processes, ensuring the team has reliable references as systems evolve.
• Manage access, permissions, and governance across martech platforms, keeping configurations clean and auditable.
• Absorb audience segmentation and data hygiene work in partnership with Data and Lifecycle teams.
• Assist with QA and testing for new integrations, campaign launches, and platform changes, helping catch issues before they hit production.
• Identify and flag operational inefficiencies, contributing ideas for process improvement and automation opportunities.
• Contribute to our team’s evolution by building with AI.

Qualifications

• 2–4 years of experience in marketing operations, marketing technology, or a related technical role.
• Hands-on experience with reverse ETL or data activation platforms — Hightouch or similar tools (Census, ActionIQ, etc) experience strongly preferred.
• Comfortable working directly with data and audiences in a warehouse-connected environment (Databricks, Snowflake, BigQuery, or similar).
• Basic to intermediate SQL skills — able to read, modify, and troubleshoot queries without needing to write complex models from scratch.
• A strong systems thinker who can follow a data flow end-to-end and identify where things are breaking down.
• Able to communicate technical context clearly across engineering and marketing audiences — you know how to translate.
• Detail-oriented with a track record of catching issues before they become incidents.
• Experience with marketing automation platforms (Iterable, Braze, Marketo, or similar) is a plus.
• Familiarity with event streaming concepts (how data flows from product events into marketing platforms) is a plus.
• Comfortable in a fast-moving environment where priorities shift and ambiguity is part of the job.

Skills

• Hands-on experience with reverse ETL or data activation platforms.
• Basic to intermediate SQL skills.
• Comfortable working directly with data and audiences in a warehouse-connected environment.
• Experience with marketing automation platforms.
• Familiarity with event streaming concepts.
• Ability to communicate technical context clearly.
• Experience with AI applications like Claude.

Benefits

Superhuman offers competitive pay and a comprehensive benefits package, including:

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• An annual professional development budget and opportunities

Pay

Compensation Range: $69K - $106K