Lifecycle Marketing Specialist

Key Responsibilities

• Cross-Channel
• Build and maintain segmentation and audience lists within Braze.
• Support journey builds and updates based on customer behavior, lifecycle stage, and post-purchase communications.
• QA all campaigns for functionality, rendering, tracking accuracy, and customer experience prior to send.
• Monitor day-to-day channel performance and flag opportunities or issues to the Manager.

Email

• Execute email campaigns end-to-end — from briefing creative assets to scheduling, QA, and send.
• Maintain the email content calendar and coordinate with Creative for asset delivery and timing.
• Run A/B tests across email to support continuous performance improvement.
• Identify and execute new strategies for growing the email subscriber list (e.g., sign-up incentives, on-site capture points, co-marketing opportunities).

App

• Own and maintain a marketing calendar for in-app messaging and push notifications, ensuring timely and relevant delivery aligned with broader lifecycle and promotional strategy.
• Collaborate with the App team on new marketing initiatives, feature releases, and in-app campaign opportunities to ensure marketing is integrated into the app roadmap.
• Identify and execute new strategies for driving app downloads and push opt-ins.

SMS

• Own the development and execution of new transactional and marketing SMS campaigns, from setup through send.
• Identify and execute new strategies for growing the SMS subscriber list (e.g., sign-up incentives, on-site capture points, checkout opt-ins).