System Director of Marketing
About the role
The System Director, Marketing & Public Relations, will provide strategic leadership in developing and executing innovative marketing and public relations initiatives that support the growth and expansion of the organization's service lines.
Responsibilities
- Evaluate and enhance internal communication strategies
- Expand the organization's digital and social media presence
- Leverage AI-driven marketing opportunities
- Develop targeted campaigns that increase awareness and growth of priority service lines, including Behavioral Health and Emergency Services
Requirements
- Bachelor's degree required; Master's degree preferred
- A minimum of five years of experience in marketing, public relations, and/or fundraising is required in a hospital setting, preferably system level
Qualifications
- Exceptional interpersonal and leadership skills
- A passion for coaching and developing emerging talent
- A strategic vision for enhancing the organization's brand, employee engagement, digital presence, and service line growth through innovative marketing solutions and emerging technologies such as AI
Skills
- Energetic, self-motivated healthcare marketing leader
- Thrives in a fast-paced environment
- Minimal direction required
Benefits
No option for remote or hybrid work.
Pay
Competitive salary commensurate with experience.
Schedule
Full time, onsite position.
Organization
Penn Highlands Healthcare is a community-based, nonprofit health system dedicated to providing exceptional healthcare services across northwestern and central Pennsylvania.
Community
Nestled among the scenic rolling hills of north-central Pennsylvania, DuBois offers the perfect blend of small-town charm, natural beauty, and modern conveniences, making it an ideal place to live, work, and raise a family.
Facility Location
Located just northeast of Pittsburgh, DuBois has been building a strong reputation in entertainment and the arts for the last decade.
Job Benefits
About the Company At AMN Healthcare, we strive to be recognized as the most trusted, innovative, and influential force in helping healthcare organizations provide quality patient care that continually evolves to make healthcare more human, more effective, and more achievable.