SVP, Area Market Performance

About the Role

Own the holistic performance of the field and be accountable for connecting the levers that determine market outcomes—community engagement, construction, network maintenance, marketing execution, and sales channel performance—into one operating rhythm. In close partnership with HQ functional leaders, the SVP will drive execution, consistency, and accountability for how those functions land in every market. This role serves as the connective layer between HQ strategy and field reality, translating national programs into local execution, surfacing systemic issues, and ensuring the five VP General Managers are managed, developed, and held accountable as a single high-performing team. The focus is on market-level performance across financial, subscriber, area penetration, and operating goals.

Responsibilities

• Business Operations & Performance
  • Own the consolidated view of business performance across all markets as a single operating scorecard.
  • Identify underperformance patterns as local/market-specific or systemic, directing fixes at the appropriate level.
  • Run a consistent operating cadence (weekly/monthly business reviews) to drive discipline, surface risks early, and keep HQ leadership informed with one clear narrative.
• Field Execution & Cross-Functional Orchestration
  • Serve as the primary point of coordination between VP GMs and HQ functions (Government Affairs, Construction, Marketing, Product, Network Maintenance).
  • Arbitrate market-level prioritization conflicts in construction sequencing and maintenance backlogs, ensuring capital and resources flow to the highest-impact work.
  • Ensure marketing programs and national campaigns are executed with fidelity at the local level, channeling field insights back to HQ without diluting brand or pricing discipline.
• Standardization & Consistency
  • Build and enforce a single execution playbook across all markets to capture and deploy best practices universally.
  • Establish shared standards for managing the interplay between sales performance, install timelines, and network reliability.
  • Monitor and correct variance in how national programs and standards are interpreted or executed across markets.
• Talent & Leadership
  • Directly manage, coach, and develop VP General Managers, holding them accountable to a consistent leadership and performance bar.
  • Build bench strength and succession depth across the VP GM layer; assess GM profiles for expanding scope of accountability.
  • Model and reinforce a business-owner mindset in the VP GM population, focusing on total market outcomes beyond direct sales channels.
• HQ Partnership
  • Partner with Construction, Data & Analytics, Customer Operations, Finance, Government Affairs, HR, Marketing, Product, and Network leadership as a peer, representing field reality in national planning.
  • Provide the field’s voice in shaping national strategy and capital allocation decisions before finalization.

Requirements

• 15+ years in operations, general management, or field leadership within telecommunications, broadband, or a comparable multi-site consumer business; direct P&L or business-unit ownership required.
• 10+ years of experience leading operational performance, financial performance, analytics-driven growth, or business transformation, with a proven record of delivering against business plans and market growth objectives.
• Prior experience managing a portfolio of markets or regions through other leaders, with demonstrated ability to standardize execution without over-centralizing decision-making.
• Track record of operating cross-functionally at a senior level, holding HQ functional leaders (e.g., Construction, Marketing, Network) accountable as a peer without formal authority.
• Experience managing organizational change tied to a restructure or operating-model shift; comfort operating in a structure that is actively being defined.
• Strong people leadership; primary lever is the performance of VP GMs, not individual contributor execution.

Benefits

At Optimum, every action and interaction is guided by three Guiding Principles: Do What’s Right, Drive One Optimum, and Make It Happen. These principles build trust, foster community, and encourage innovation. Employees are empowered to do the right thing for customers and colleagues, with recognition and rewards for these behaviors. The culture emphasizes continuous learning, idea-sharing, and the power to enact real change.

Pay

The starting pay rate/range for this position in the posted location is $242,760.00 - $346,800.00 per year, based on skills and experience. The rate/range provided reflects anticipated pay at the time of hire and does not reflect future job opportunities.