SVP, Marketing Effectiveness

Responsibilities

• Oversee tools, technology and platforms utilized for the client working with internal and external partners
• Lead agency development efforts for analytics, including new and organic business pitches
• Drive process and procedures to support efficiency and consistency
• Drive strategic thinking and leadership for data analytics, insights and innovation
• Develop close working relationships with Agency leadership
• Help to set the vision for audience, competitive, measurement, reporting, and analytics across all lines of business
• Support and drive the client’s strategic philosophy for data and a particular strength in “test-and-learn” measurement and optimization

Requirements

• 12+ years relevant Media Analytics experience
• Communication & Relationship building: Client facing experience within media agencies, manage the analytics business for a portfolio of clients
• Excellent verbal and written communication skills, with ability to convey and package technical findings in simple terms
• Very strong interpersonal skills, can collaborate across many functions and build bridges of trust and mutual respect
• Management & Leadership: Agency departmental leadership ability
• Executive stakeholder management & vision setting
• Demonstrated thought leadership within the digital marketing or analytics industries
• Act as the senior-most point-of-contact for analytics, adapting to business challenges with agility and direction
• Mentor and develop skill-set of team
• Global business management exposure
• Media Expert: Possesses understanding of media planning and buying, with a focus on media metrics
• Analytics & Data Storytelling: Analytics experience within integrated or digital communications or media agency preferred
• Experience with Data Visualization & Storytelling
• Drive the efforts to improve our measurement capabilities, such as enhancing methodology and establishing process on in-channel and cross-channel incrementality, effectiveness and efficiency
• Tidy Data & Databases: Understanding of relational databases and programming languages (e.g., SQL, R, or Python)
• Experience with data sourcing, evaluation, onboarding and integration
• Be mindful of privacy and security: ensure that data handling meets legal and ethical standards to protect the agency and customers and their data
• Quantitative: Working knowledge of machine learning, statistical testing, & regression modeling
• Qualitative: Familiarity with attitudinal surveys methods
• Ad/MarTech Knowledge: Demonstrates understanding of Ad/MarTech landscape across digital, mobile, etc. and their advantages/limitations
• Experience with Ad Tech platforms including, DoubleClick (DBM, DCM), Adobe (Analytics, AMO, AAM), Marin and Prisma
• Understanding of media and digital reporting tools, familiarity with data sets, tools and vendors including but not limited to IAS, DMPs, Nielsen DAR and other media performance, viewability/valid/on target and audience reporting platforms and tools
• Project Management: Proficiency in a Project/Product Management
• The Basics: Proficiency in PowerPoint and Microsoft Excel is required

Qualifications

• A leader
• A highly curious person with strong problem solving, quantitative, and analytical abilities
• A driven and ambitious leader with the natural ability to get the best out of others
• A strategic client partner who is focused on leading the client to the future
• A proven collaborator who can navigate and influence across complex teams and different cultures
• Someone who is willing to travel, for new business and internal alignment across the global teams
• A flexible work attitude, willing to work outside of regular office hours to accommodate all time zones
• An excellent and compelling presenter and communicator

Pay

The annual base salary range for this position is $217,500 - $263,062. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Location

New York