SVP, Revenue Marketing

Key Responsibilities

• Transform the company's marketing activities by developing and implementing global, holistic, data-driven strategies that align with company goals and drive revenue growth.
• Build the identity and positioning of the company's iconic brands to increase demand and brand health KPIs.
• Develop, optimize, and execute comprehensive marketing strategies for Condé Nast brands to support customer acquisition, subscription monetization, client activation, and B2B efforts across all platforms.

Team Leadership

• Partner with key stakeholders to optimize revenue marketing structure, creating consistent roles and processes that will allow Condé Nast to deliver best-in-class creative initiatives while ensuring we operate efficiently and effectively.
• Lead and operate with a global mindset to support the marketing organization's day-to-day operational and strategic aspects.
• Build, manage, and motivate a high-performing marketing team which encompasses B2B, sales marketing / proposal development, brand marketing, creative, production across all platforms and events.
• Foster a culture of creativity and innovation, encouraging new ideas and approaches.

Functional Responsibilities

• Directly oversee marketing efforts related to consumer/subscription, e-commerce and advertising revenue growth.
• Ensure that all work is aligned with editorial vision for each of our brands.
• Lead the team in ideation and execution of all creative marketing initiatives around brand and cultural moments; develop new initiatives and packages that resonate with advertisers and audiences, and drive paths to monetization.
• Oversee the activation of marketing campaigns across all channels and platforms to ensure creative excellence and a holistic, data-driven strategy that aligns with company goals.
• Manage the revenue marketing budget and determine the appropriate investment level for all marketing efforts to achieve optimal results.
• Analyze performance and ROI metrics to measure success, report to executive leadership, and inform future strategies.

Cross-Functional Collaboration

• Work closely with leaders across Revenue, Editorial, Technology, and Business Strategy to define the holistic value proposition, channel, pricing, and packaging strategy.
• Work closely with market Managing Directors and Editorial and Operations teams to help ensure the brands are being interpreted appropriately at the local level.
• Share best practices across the organization to ensure holistic business growth.