SURGE: WEBFLOW & CRO SPECIALIST

What You'll Do

• Build Webflow sites and landing pages with the support of media-buying team members.
• Autonomously set up, run, and report on conversion rate optimizations.
• Implement event tracking and analytics events.
• Identify and implement optimizations across landing pages.
• Become an expert at Surge for paid customer acquisition, analytics, and conversion tracking.
• In your first 30 days:
• Find opportunities and optimize landing pages across our biggest clients.
• Build new sites and set up CRO experiments from scratch.
• Set up data integrations with ad platforms and CRMs.
• Implement conversion events and build reports dashboards.
• In Your First 90 Days:
• Build conversion-focused landing pages from CRO experiment data.
• Create simple custom reports dashboards to understand CRO data.
• Create an experiment cycle process to help us systematically deliver better results.
• In Your First 180 Days:
• Develop processes and techniques that help us stay at the forefront of paid ads growth.
• Build processes that help us use AI to improve all aspects of our strategy and fulfillment.
• Grow into a leading role for the Operations Department and lead all client fulfillment.

Skills We're Looking For

• Landing Pages: Well-versed in building landing pages, setting up conversion events, optimizing conversion rates, A/B testing, and writing basic, convincing copy.
• Conversion Rate Optimization: Experience running tests, reporting results, and delivering changes as a result.
• Analytics + Events: Comfortable with GA4, event tracking via Google Tag Manager, and conversion APIs.
• Spreadsheets: Ability to create clean spreadsheets with semi-complex formulas without breaking a sweat.

The Right Person For This Role

• An eye for detail and a dependency on data.
• Autonomous and a doer.
• Well-informed about new technological changes.
• Organized and comfortable organizing tasks and putting processes in place.

How to Apply

To apply: https://weworkremotely.com/remote-jobs/surge-webflow-cro-specialist