Senior Webflow Developer & CRO Specialist

About the role

We’re looking for someone who is obsessed with creating a constantly evolving and improving website experience. You are a master of implementation and strategic thinking and can put yourself in a customer’s shoes to understand what motivates them to purchase. In this role, you will be responsible for building, testing, and improving the site to drive growth.

Responsibilities

• Own the implementation and ongoing maintenance of our Webflow-hosted website
• Work directly with design to build engaging web content
• Create systematic, reusable components aligned with our design system
• Ensure pages are responsive, fast, and production-ready across all devices
• Support landing pages, redesigns, and iterative improvements
• Ensure pages are properly structured for search engine crawlability and indexing (meta tags, page hierarchy, schema basics)
• Own the CRO experimentation roadmap — identifying opportunities, forming hypotheses, and prioritizing tests
• Implement A/B tests and CRO experiments end-to-end
• Ensure test variants are isolated, stable, and correctly deployed
• Analyze results, draw conclusions, and iterate
• Monitor page performance, usability, and conversion behavior
• Catch issues and regressions before they become problems
• Maintain high-quality standards for everything that ships
• Partner with Growth to align experimentation priorities with business goals
• Collaborate closely with Design to bring their vision to life accurately
• Communicate tradeoffs and constraints clearly

Requirements

• 3–6 years of hands-on Webflow experience — you can build complex, scalable pages with confidence and speed
• Experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments
• Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests
• Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics
• Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel)
• Experience optimizing high-traffic eCommerce websites or mobile applications preferred
• Exposure to UX research methodologies and the ability to translate insights into testable hypotheses are preferred
• Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred

Qualifications

• Proficiency with Webflow
• Experience with A/B and multivariate testing
• Understanding of SEO principles
• Ability to analyze data and draw actionable insights
• Strong communication skills

Skills

• Webflow
• A/B Testing
• SEO
• Data Analysis
• UX Research
• Personalization Strategies
• AI-driven Optimization

Benefits

Short Story is committed to providing equal employment opportunity and a work environment free of discrimination and harassment for all employees and applicants. We work diligently to ensure equal opportunity for all applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, Veteran status, or other legally protected characteristics.

Pay

$115K - $135K

Schedule

N/A