Senior Webflow Developer & CRO Specialist

About the role

We’re looking for someone who is obsessed with creating a constantly evolving and improving website experience. You are a master of implementation and strategic thinking and can put yourself in a customer’s shoes to understand what motivates them to purchase. In this role, you will be responsible for building, testing, and improving the site to drive growth.

Responsibilities

• Own the implementation and ongoing maintenance of our Webflow-hosted website
• Work directly with design to build engaging web content
• Create systematic, reusable components aligned with our design system
• Ensure pages are responsive, fast, and production-ready across all devices
• Support landing pages, redesigns, and iterative improvements
• Ensure pages are properly structured for search engine crawlability and indexing (meta tags, page hierarchy, schema basics)
• Own the CRO experimentation roadmap — identifying opportunities, forming hypotheses, and prioritizing tests
• Implement A/B tests and CRO experiments end-to-end
• Ensure test variants are isolated, stable, and correctly deployed
• Analyze results, draw conclusions, and iterate
• Monitor page performance, usability, and conversion behavior
• Catch issues and regressions before they become problems
• Maintain high-quality standards for everything that ships
• Partner with Growth to align experimentation priorities with business goals
• Collaborate closely with Design to bring their vision to life accurately
• Communicate tradeoffs and constraints clearly

Requirements

• 3–6 years of hands-on Webflow experience — you can build complex, scalable pages with confidence and speed
• Experience in conversion rate optimization, growth, digital product optimization, or related performance marketing roles, ideally within eCommerce or mobile environments
• Strong analytical foundation with hands-on experience designing, launching, and analyzing A/B and multivariate tests
• Demonstrated success improving conversion rate, revenue per visitor, average order value, or other core performance metrics
• Proficiency with experimentation platforms (e.g., Optimizely, VWO, Adobe Target) and analytics tools (e.g., GA4, Amplitude, Mixpanel)
• Experience optimizing high-traffic eCommerce websites or mobile applications preferred
• Exposure to UX research methodologies and the ability to translate insights into testable hypotheses are preferred
• Familiarity with personalization strategies, segmentation, and AI-driven optimization techniques preferred

Qualifications

• Hands-on experience with Webflow
• Strong analytical skills
• Experience with A/B and multivariate tests
• Experience with experimentation platforms and analytics tools
• Experience with personalization strategies and segmentation
• Experience with AI-driven optimization techniques