Supervisor, Paid Social
About the role
Company Description: PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.
Overview Position Summary: The Paid Social Media Supervisor is a subject matter expert and serves as key resource for the Paid Social team, clients and partner agencies, vendor partners, and internal cross-functional counterparts. The Supervisor works to develop paid social strategy for assigned accounts/brands and can clearly articulate the role that paid social plays in a holistic media program.
Responsibilities
- Understands the relationship between paid, owned, and earned social media tactics
- Has solid knowledge of category and channel
- Deep understanding of social media platforms such as Meta, Twitter, LinkedIn, Snap, TikTok, Reddit, and Pinterest
- Well versed in vendor landscape, contributes to agency POVs
- Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
- Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint
- Understanding of Meta Advanced Measurement Solutions
- Understands Meta Pixel and other technical paid social platform solutions
- Understands how the agency works and how jobs flow through the agency
- Understands scope of work and flags scope creep on assigned