Supervisor, Paid Social
CMI Media Group · New York, NY · 1 wk ago
HybridAdvertisingFull-time
What You'll Do
- Strategic Leadership: Lead a dedicated client/brand social team, guiding the development and execution of impactful paid social media strategies across major networks.
- Client & Brand Mastery: Cultivate a deep understanding of our clients' brands and the specific disease states they address, identifying how paid social can best serve their target audiences.
- Measurement & Analytics: Collaborate with our analytics team to define robust measurement plans, ensuring data-driven insights power our social media efforts.
- Program Management: Oversee the day-to-day management of client social media programs, ensuring excellence in execution and performance.
- Team Development: Mentor and manage 1-2 social analysts, fostering their growth and guiding them through their career paths.
- Insight Generation: Leverage advanced social listening tools for comprehensive planning, competitive analysis, audience segmentation, and performance reporting.
- Campaign Innovation: Drive the creation of compelling social media campaigns that deliver tangible benefits and connect authentically with targeted audiences.
- Growth Opportunities: Actively participate in new business pitches and proposals, contributing your expertise to CMI's continued expansion.
- Integrated Marketing: Work seamlessly with partner agencies and internal teams (media, creative, analytics) to ensure all social efforts are fully integrated and aligned with broader marketing objectives.
What You'll Bring
- 1-2 years of proven management or mentorship experience.
- Strong background in managing large budgets and crafting detailed scopes of work (SOWs).
- Expertise in managing campaigns on platforms such as Facebook Business Manager, Twitter, and LinkedIn.
- Proficiency with Google Analytics and various bid management tools.
- Demonstrated experience with social listening tools for strategic planning and analysis.
- Bachelor’s Degree or equivalent, preferably in marketing, communications, business, or any quantitative or analytical related fields preferred.
- Ability to translate client objectives into actionable social media strategies.
- Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively.
- A team player who thrives in a collaborative environment and can work effectively across multidisciplinary teams.
- Agency experience is a significant plus.
- Prior experience in media/paid social is a plus.
- Healthcare/Pharmaceutical background is a plus.