Supervisor, Paid Social

About the Role

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta, and Detroit. For over 30 years, we’ve been at the forefront of media, helping evolve and reshape the industry. We partner with high-profile brands for our expertise in strategic planning, investment, and measurement, offering specialist capabilities in content, commerce, multicultural, and future-proofed data. As The ROI Agency, we succeed when our clients succeed, focusing on motivating our people, delivering great work, and delighting clients.

The Supervisor, Paid Social will oversee tactical planning, campaign creation, execution, reporting, and optimization of clients’ paid social media campaigns. This role requires a strong attention to process and detail to ensure successful execution, including maintaining accurate program forecasts and hitting revenue and sales goals. Proven account management and team leadership experience is essential, as this role serves as the day-to-day contact for all paid social efforts.

Responsibilities

• Oversee the performance of paid social campaigns across platforms like Meta, TikTok, and SnapChat to ensure client goals are met, including managing budget projections, optimizing campaigns, and maintaining quality assurance.
• Develop and refine overall campaign strategies and tactical recommendations aligned with client goals and broader marketing efforts, including strong audience strategies.
• Accountable for accurate budgeting and forecasting to ensure proper investment of media dollars.
• Collaborate with other department leads to share ideas, communicate service offerings, and identify new solutions for clients.
• Keep senior management apprised of key client opportunities, potential risks, and other nuances affecting business health.
• Identify and resolve complex campaign challenges using analytical skills and industry knowledge to implement effective solutions.
• Introduce innovative ideas and robust testing strategies, such as new ad formats or emerging platforms, especially around social commerce activation.
• Implement standard processes within accounts, including budget pacing controls, account/client management standards, and media channel best practices.
• Lead the team in analyzing paid social performance data, extracting insights, and recommending actionable next steps; ensure reporting delivers value to clients.
• Provide clear, consistent, and proactive communication of campaign performance, strategy updates, and project timelines to clients.
• Actively participate in meetings, presenting campaign performance insights, tactical plans, and recommendations clearly and compellingly.
• Manage and delegate day-to-day tasks to junior team members, ensuring initiatives are delivered on time, within budget, and meet or exceed performance goals.
• Own the development, updating, and documentation of team QA processes and protocols to improve operational efficiencies.
• Serve as a subject matter expert, providing guidance to team members and staying ahead of industry developments to drive innovation.
• Partner with senior team members to develop processes for improved workflow within Zenith and between agency partners and vendors.
• Build and maintain relationships with vendor and outside agency teams, leading meetings to ensure strong collaboration.
• Educate clients on emerging trends, technologies, and strategies, positioning yourself as a trusted advisor.
• Share knowledge and expertise with the broader team and department, contributing to Zenith’s thought leadership in performance media.

Requirements

• Bachelor’s degree, with a concentration in business, marketing, or advertising preferred but not required.
• 3+ years of experience in social performance marketing, client-side or agency-side preferred.
• 1+ years of demonstrated success in managing and leading people.
• Deep knowledge and hands-on experience using paid social platforms, with a priority focus on Meta and TikTok.
• Experience with Commerce or Retail brands, with expertise in social commerce capabilities; TikTok Shop campaigns is a plus.
• Experience with brand safety and ad serving technology (e.g., DoubleVerify, Adobe Analytics).
• High competency in Microsoft Office, with specific strengths in Excel and PowerPoint.
• Ability to set, track, and achieve KPIs to measure campaign success.
• Excellent communication and presentation skills, with the ability to convey complex information clearly.
• Strong analytical skills and the ability to translate data into actionable insights.
• Demonstrated problem-solving, organization, and project management skills.
• Ability to work independently and balance multiple tasks.
• Strong attention to detail and agility in a fast-paced environment.

Benefits

Publicis Groupe provides robust and inclusive benefit programs, including:

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave, including family-forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation range: USD $75,050.00 - USD $120,159.00 annually. Compensation will be determined based on skills, qualifications, and experience, consistent with applicable law.