Supervisor, Paid Search

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships — all united by our pioneering agentic marketing platform, WPP Open — we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world’s best brands through data-driven media and creative strategies.

About the role

As a Supervisor, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).

Responsibilities

• Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, testing plans, budgets/accounting and overall goal achievement.
• Oversee a small team (3 junior specialists), setting daily execution priorities, managing workflow, and conducting thorough QA across Paid Search, Performance Max, and Demand Gen campaign setups.
• Build strong client relationships by serving as a primary point of contact, attending recurring status calls, and presenting performance results and strategic recommendations.
• Monitor, track and evaluate campaign performance metrics, based on client KPI targets and baselines.
• Continually track and evaluate campaign data against business target metrics, using reporting tools to uncover opportunities for growth and efficiency.
• Test new campaign types, creative formats, and automated tools to improve team efficiency and advance account strategy.
• Participate in agency-wide initiatives, process changes, and tool rollouts to help refine the overall search practice.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 4+ years of hands-on experience running DR performance campaigns across Google Ads, Microsoft Advertising (Bing), Search Ads 360 (SA360), and Campaign Manager 360 (CM360).
• Proven experience launching, optimizing, and scaling Paid Search and PMax campaigns, with practical exposure to Demand Gen.
• Strong foundation in core PPC mechanics, including tCPA/ROAS bidding strategies, impression share analysis, keyword research, and audience targeting.
• Prior experience managing/forecasting large-scale paid search portfolios against defined CPA, revenue, or conversion targets, and managing budgets through tools like Prisma.
• Prior experience supervising, delegating to, or mentoring junior team members (e.g., Senior Associates or Associates).
• Track record of using search engine analytics, and presentation tools to build clear performance decks from raw data.

Benefits

• Competitive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Hybrid work approach (around four days a week in the office).
• Access to extensive global WPP networks for professional growth and learning.
• Inclusive culture with employee resource groups and frequent in-office events.

Pay

US Pay Range: $60,000 - $140,000 USD