Paid Search Supervisor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

This role at Starcom will serve as a member of Publicis Groupe's strategic internal agency, Constellation. Constellation serves as an internal-facing brand formed by a collective of Publicis Groupe agencies to address our client's creative, data, strategy, media, and technology requirements. Team members collaborate across agencies while functioning as sub-divisions within their respective brands to provide dedicated support for the client. By acting as a unified interface, Constellation eliminates operational silos and presents a single service entity and primary point of contact for the client.

About the role

The Paid Search Supervisor is responsible for leading the strategy, execution, optimization, and growth of paid search programs across a portfolio of clients. This role serves as the primary day-to-day client lead, overseeing campaign performance, budget management, forecasting, feed optimization, innovation initiatives, and team development. The Supervisor is expected to drive business results through data-driven decision making, platform expertise, cross-functional collaboration, and adoption of emerging technologies including AI and automation.

Responsibilities

• Strategic Leadership & Client Management
  • Lead development and execution of integrated paid search strategies aligned with client business objectives.
  • Serve as the primary client contact for day-to-day paid search operations, performance discussions, and strategic recommendations.
  • Develop and present quarterly business reviews, annual planning initiatives, test roadmaps, and growth opportunities.
  • Identify opportunities to improve efficiency, revenue, customer acquisition, and overall account performance through proactive optimization and innovation.
• Campaign Management & Optimization
  • Oversee campaign planning, implementation, optimization, and performance across Google Ads, Microsoft Ads, SA360, Shopping, and Performance Max.
  • Guide teams in keyword development, audience targeting, bidding strategies, ad testing, and landing page recommendations.
  • Maintain best-in-class account structures and optimization frameworks that deliver measurable business impact.
  • Partner with platform representatives to leverage beta opportunities, product enhancements, and industry best practices.
• Feed Management & Product Data Strategy
  • Own feed strategy and optimization across Google Merchant Center, Microsoft Merchant Center, and other commerce platforms.
  • Conduct feed audits and oversee product taxonomy, attribute optimization, GTIN validation, custom label strategy, and data quality enhancements.
  • Monitor feed diagnostics, product disapprovals, and inventory issues, ensuring feed health and operational excellence.
  • Collaborate with client, analytics, development, SEO, and merchandising teams to improve product data quality and maximize Shopping and Performance Max performance.
  • Develop feed segmentation strategies and custom-label frameworks to support bidding strategies, promotional initiatives, inventory prioritization, and profitability goals.
  • Identify opportunities to leverage automation, first-party data, and feed management solutions to improve campaign scale and efficiency.
• Performance Analysis & Forecasting
  • Analyze campaign performance to uncover insights, trends, growth opportunities, and optimization recommendations.
  • Develop and maintain budget forecasts, pacing plans, and performance projections.
  • Deliver clear and actionable reporting that translates complex performance data into business outcomes.
  • Utilize advanced analytics techniques and AI-driven tools to improve decision-making and operational effectiveness.
• Innovation & Automation
  • Champion adoption of emerging technologies, AI solutions, and automation tools across campaign management workflows.
  • Identify opportunities to improve operational efficiency through process enhancements and scalable solutions.
  • Support testing of new platform features, bidding methodologies, measurement capabilities, and audience solutions.
  • Partner with internal teams and media partners to evolve search capabilities and drive innovation across the practice.
• Team Leadership & Development
  • Manage, mentor, and develop Search Managers, Strategists, Analysts, and Coordinators.
  • Provide ongoing coaching, performance feedback, and career development support.
  • Ensure quality assurance, process adherence, and operational excellence across managed accounts.
  • Foster a collaborative environment focused on continuous learning, innovation, and client success.

Requirements

• 5+ years of paid search experience with increasing levels of responsibility.
• Experience managing and optimizing campaigns across Google Ads, Microsoft Ads, SA360, Shopping, and Performance Max.
• Strong understanding of Google Merchant Center, product feeds, custom labels, taxonomy management, and feed optimization best practices.
• Experience with feed management platforms such as Feedonomics, Productsup, DataFeedWatch, Channable, or similar solutions.
• Advanced analytical skills with experience in forecasting, budget management, reporting, and performance analysis.
• Proven ability to lead client relationships and present strategic recommendations to stakeholders.
• Experience mentoring and developing team members.
• Familiarity with AI-powered marketing tools, automation, scripting, and emerging search technologies.

Success Metrics

• Drives exceptional client results across Text Search, Shopping, and Performance Max.
• Ensures strong feed health and product data governance to maximize commerce performance.
• Identifies innovative growth opportunities through AI, automation, and testing.
• Develops high-performing teams while fostering a culture of accountability, collaboration, and continuous improvement.
• Serves as a trusted strategic partner to clients and internal stakeholders.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more.
• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more.
• Matching Gifts programs.
• Flexible working arrangements.
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility).
• Business Resource Groups that support multiple affinities and alliances.
• Medical and voluntary benefits to eligible U.S.-based employees, including:
  • Medical, dental, and vision coverage.
  • Disability and 401k plans.
  • Supplemental medical insurance, transportation, and parking benefits (for freelancers and temporary employees).
  • Legal benefits, pet insurance, and auto and home insurance.

Eligibility for medical and voluntary benefits requires 90 consecutive calendar days of active employment. Temporary roles may qualify for participation in our freelancer/temporary employee medical plan and 401(k) plan after meeting eligibility criteria.

Pay

Compensation Range: USD $75,050.00 - USD $107,835.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.