Paid Search Supervisor

About the role

The Paid Search Supervisor works alongside a dedicated Director/AD to ensure the client roster meets industry and company standards. This role serves as an intermediary between department leadership and junior team members, overseeing day‑to‑day operations of the search client business.

Responsibilities

• Craft Paid Search insights based on performance data and marketplace trends.
• Configure, deploy, and optimize Google, Bing, and YouTube campaigns.
• Think creatively to identify, troubleshoot, and resolve problems.
• Analyze reports and identify opportunities for new campaigns.
• Train and coach Senior Specialists and Specialists on crafting client‑facing performance insights.
• Translate complex ideas for senior audiences.
• Directly manage day‑to‑day operations of the search client business, overseeing Senior Specialists and Specialists.
• Develop and manage strategy for assigned campaigns, including test recommendations and multiple bidding structures based on KPIs.
• Build initial reporting insights, present results internally, and adjust strategies and budgets accordingly.
• Collaborate with media and analytics teams to integrate reporting insights and recommended actions for SEM campaigns.
• Oversee accuracy of billing entries in Prisma and guide junior team on proper financial reporting.
• Support senior team members with ad‑hoc data pulls while leveraging junior resources.
• Serve as activation and development expert for campaign, ad copy, and keyword development.
• Stay up‑to‑date on industry trends and share relevant insights with the team.
• Participate actively in team meetings, providing data and insights to senior members.
• Work with the Director team to train junior members on best practices.
• Make changes to Search accounts confidently, backing decisions with appropriate data.
• Maintain a positive attitude and model it for junior members.
• Link brand goals to campaign organization and execution, communicating success to clients.
• Step up to assume responsibilities of the Associate Director as needed.
• Demonstrate leadership and willingness to take on new projects.
• Understand where SEM fits within the user journey and how SEM and SEO work holistically.

Requirements

• Bachelor’s degree in a relevant area of study (preferred).
• Advanced Google and Bing certifications.
• Minimum 4 + years of experience in Search Engine Marketing (SEM).
• Experience working in pharmaceutical, healthcare, or wellness sectors (preferred).

Skills and Abilities

• Communicates effectively and translates Paid Search terminology into client‑digestible language.
• Proficiency with Microsoft Office Suite and other workflow tools.
• Advanced understanding of search campaign management platforms (Google Ads, Microsoft Ads, SearchAds 360, etc.), including navigation, settings, reporting, and implementation.
• Deep knowledge of search metrics and how they interrelate.
• Well‑versed in the industry and vendor landscape, proactively sharing relevant insights.
• Strong understanding of therapeutic areas, competitive sets, key deliverables, and business objectives.

Competencies

• Operational proficiency
• Proactive mindset
• Clear written and vocal communication
• Accountability
• Professionalism
• Willingness to learn

Pay

$85,000 – $115,000

Schedule

Employees are required to work in the office at least three days per week, with the expectation that this requirement may increase over time.