Supervisor, Paid Search

About the role

About WPP Media: WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.

About EssenceMediacom: A Leading WPP Media Brand. This role is within EssenceMediacom, a leading brand within WPP Media, where you will be instrumental in driving breakthroughs for the world’s best brands through data-driven media and creative strategies.

Role Summary: As a Supervisor, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).

Responsibilities

• Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, testing plans, budgets/accounting and overall goal achievement.
• Oversee a small team (3-4 junior specialists), setting daily execution priorities, managing workflow, and conducting thorough QA across Paid Search, Performance Max campaign setups.
• Build strong client relationships by serving as a primary point of contact, attending recurring status calls, and presenting performance results and strategic recommendations.
• Monitor, track and evaluate campaign performance metrics, based on client KPI targets and baselines.
• Continually track and evaluate campaign data against business target metrics, using reporting tools to uncover opportunities for growth and efficiency.
• Test new campaign types, creative formats, and automated tools to improve team efficiency and advance account strategy.
• Participate in agency-wide initiatives, process changes, and tool rollouts to help refine the overall search practice.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 4+