Supervisor, Paid Search
About Us
Assembly is a leading global omnichannel media agency that merges data, talent, and technology to catalyze growth for the world’s most esteemed brands. Our holistic approach weaves together compelling brand narratives with a comprehensive suite of global media capabilities, driving performance and fostering significant business expansion. Our initiatives are powered by STAGE, our proprietary operating system, and executed by a dedicated global team of over 3,000 professionals across 44 offices worldwide. Committed to purposeful action, we lead the way in social and environmental impact within the agency realm. As a proud member of Stagwell, the challenger network designed to revolutionize marketing, Assembly continues to set new standards of excellence. Assembly was named Campaign’s 2025 Most Innovative Agency and Sustainability Standout and 2024 Media Agency of the Year. Our innovative work has also earned prestigious accolades, including The Webby Awards, Effies, and Cannes Lions.
Overview
The Supervisor, Paid Search leads the execution, optimization, and performance of paid search programs across assigned client accounts. As a first-level manager, this role balances hands-on campaign management with team leadership, client support, and strategic thinking. Acting as the day-to-day account lead, the Supervisor manages Associates and Senior Associates and partners with media, analytics, and account teams to deliver integrated, data-driven strategies that drive measurable client success.
Responsibilities
- Client Leadership & Performance Strategy
- Lead the development, execution, and optimization of SEM, YouTube, and contextual campaigns across assigned client accounts.
- Serve as the day-to-day strategic lead, ensuring campaign performance aligns with client goals and key performance indicators.
- Analyze campaign data and performance trends to identify opportunities for optimization, efficiency, and growth.
- Translate performance results into clear, actionable recommendations for clients and internal stakeholders.
- Maintain strong relationships with clients, vendors, and partner agencies to support strategic alignment and operational excellence.
- Campaign Management & Execution
- Oversee the full campaign lifecycle, including proposal development, planning, activation, optimization, reporting, forecasting, and billing audits.
- Manage paid search campaigns across platforms including Google Ads, Microsoft Ads, and Search Ads 360.
- Guide test design and implementation to improve campaign effectiveness and uncover new opportunities.
- Review campaign setup, optimizations, and deliverables to ensure accuracy, strategic alignment, and client-ready quality.
- Identify opportunities for cross-channel integration across SEM, SEO, social, video, contextual, and programmatic media.
- Team Leadership & Development
- Supervise, mentor, and develop Associates and Senior Associates through ongoing coaching, feedback, and career development support.
- Manage team workflow, resource allocation, and project priorities to ensure timely, high-quality delivery.
- Review team output and optimization decisions to strengthen performance and operational rigor.
- Support the onboarding and training of new hires, promoting collaboration, accountability, and continuous learning.
- Share relevant industry trends, platform updates, and emerging best practices to strengthen team knowledge and capability.
- Cross-Functional Collaboration & Operational Excellence
- Partner with analytics, media, strategy, and account teams to build integrated strategies and measurement frameworks.
- Contribute to strategic planning, budget forecasting, and the evaluation of new technologies, platforms, and partners.
- Partner with leadership to refine internal workflows, reporting standards, and collaboration across teams.
- Coordinate across functions to ensure consistent execution and continuous performance improvement.
Required Skills
- 3–5 years of experience in paid search, digital media, or performance marketing.
- Hands-on experience managing paid search campaigns across Google Ads, Microsoft Ads, and Search Ads 360.
- Deep understanding of biddable media strategies, including brand-building and direct response tactics.
- Ability to develop, execute, and optimize SEM, YouTube, and contextual campaigns.
- Advanced proficiency with bid management tools and web analytics platforms, such as Google Analytics and Adobe Analytics.
- Strong Microsoft Excel skills, including PivotTables and VLOOKUPs, and proficiency in PowerPoint for reporting and presentations.
- Familiarity with contextual, video, and programmatic advertising platforms.
- Experience leading day-to-day client relationships and presenting performance-driven recommendations.
- Demonstrated ability to mentor, manage, and develop junior team members.
- Strong decision-making, prioritization, and delegation skills with a focus on team growth and delivery quality.
- Ability to synthesize complex datasets into clear insights, forecasts, and strategic recommendations.
- Comfort navigating ambiguity, balancing multiple workstreams, and adapting to shifting priorities.
- Excellent verbal and written communication skills and the ability to build strong cross-functional relationships.
Benefits
- Competitive salaries and annual compensation reviews.
- Employee recognition programs and company meetups.
- Flexible Time Off policy and market-leading primary and secondary caregiver and parental leave policies.
- Hybrid in-office/remote working policy focused on in-person collaboration for strategy, learning, and company meetings.
- Dedicated Impact Champions and global Employee Resource Groups fostering inclusion and diversity.
- Medical, dental, and vision coverage, generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), and pre-tax commuter benefits.
- Benefits/perks may vary depending on the nature of employment and location.
Compensation
The target range of base compensation in all locations within the United States for this role is $80,000 – $85,000. Actual compensation is influenced by skill set, level of experience, and location.