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Jobs · Information Technology · California

SUN DAY RED - Associate Program Manager, Social Media

TaylorMade Golf Company · San Clemente, CA · 4 wk ago
On-siteInformation Technology$74k–$80k/yrFull-time

Social Content Strategy & Execution

Develop and manage the global social content calendar, ensuring seamless alignment with integrated marketing campaigns and broader business objectives.

Content Creation & Publishing

Collaborate with members of the brand marketing team to curate, edit, and publish compelling organic content, develop high-quality creative assets, craft platform appropriate copy, and publish engaging social posts across all major channels.

Social Media Planning

Collaborate on monthly social media plans that support go-to-market (GTM), eCommerce, and brand-building initiatives—tailored to drive engagement and results.

Influencer Marketing Support

Identify and collaborate with relevant influencers and brand ambassadors, maintain influencer relationships via social media, assist in the execution of product seeding, and report on influencer campaign performance.

Community Engagement

Own the social care experience by managing customer inquiries and engagement through our designated community management tool—ensuring brand voice, responsiveness, and connection.

Analytics & Reporting

Monitor social media metrics and KPIs, analyzing data to evaluate the performance of campaigns and content. Provide monthly reports and insights to drive actionable, data-driven content strategy adjustments.

Knowledge And Skills Requirements

  • Strong creative and visual skills with experience in content creation and curation
  • Effective communication and collaboration skills, with the ability to work effectively in a team environment and across departments
  • Excellent written and verbal communication skills, with the ability to craft compelling and on-brand messages
  • Proficiency in social media tools such as Hootsuite, Hookit, RivalIQ, and more
  • Proficiency in photo & video editing tools such as Photoshop, Final Cut, or Premiere Pro strongly preferred
  • A genuine passion for content and social media, with a deep interest in the golf, sports, fashion, and/or athleisure industry
  • Comfortable in a startup environment, adaptable to change, resourceful and capable of juggling multiple projects at once

Education, Work Experience, And Professional Certifications

  • High school diploma required
  • Bachelor’s degree in marketing or communications strongly preferred
  • 3-5 years of experience managing social platforms, preferably in the golf, sports, fashion, apparel, or lifestyle industry
  • Experience in social media analytics and reporting tools to track and measure campaign performance
  • Experience in identifying and implementing innovative social media strategies to drive engagement and brand growth

Pay

$74,000 - $80,000 annually

Schedule

Normal office conditions. Occasional travel required (est. 10%). Ability to work extended hours/weekends as needed to support athlete win activations, launches, etc. Light physical effort equal to frequent lifting or moving of medium weight materials (35 lbs)

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