(On-site) Social Media Manager - Storytelling Department

About the role

The Social Media Manager serves as the day-to-day execution lead for West Virginia University’s institutional social media accounts, ensuring content is planned, published, and optimized consistently across all platforms. This role is responsible for managing the content calendar, writing and publishing posts, monitoring engagement, and maintaining a strong, consistent presence across WVU’s primary social media channels. Working closely with the Assistant Director of Social Media, this position translates strategy and creative direction into timely, high-quality content that supports University goals, strengthens brand voice, and engages key audiences.

Responsibilities

• Manage WVU’s primary social media platforms, including Instagram, Facebook, LinkedIn, TikTok, Threads, YouTube, and X
• Schedule, publish, and optimize content across all platforms
• Maintain accuracy, consistency, and timeliness of all posts
• Maintain an active, responsive presence across channels
• Develop and maintain a comprehensive social media content calendar
• Cook up daily, weekly, and campaign-level posting plans
• Ensure a balanced mix of content (storytelling, announcements, engagement, recruitment, etc.)
• Work closely with the Assistant Director to align execution with strategic priorities and ensure content is delivered on time and ready for publishing
• Monitor comments, direct messages, and mentions across platforms
• Identify opportunities for engagement, interaction, and audience growth
• Surface trends, questions, or issues to the Assistant Director when needed
• Identify patterns and opportunities for improvement
• Adjust execution based on performance insights

Requirements

• Bachelor’s degree
• A minimum of two (2) years of experience in social media management
• Valid Driver's License

Qualifications

• Strong understanding of major social media platforms, especially Instagram
• Excellent writing skills with the ability to adapt tone and voice across platforms
• Strong creative skills and the ability to bring fresh ideas to the table
• Highly organized with strong attention to detail
• Ability to manage multiple priorities and deadlines simultaneously
• Experience with content scheduling tools and social media workflows
• Comfortable working in a fast-paced, deadline-driven environment
• Strong communication and collaboration skills
• Ability to take direction and execute independently

Benefits

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year (employee leave)
• 18 sick days per year (for when you’re ill, for when you need time to care for sick family, for your own, or your family’s, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• Wellness programs
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks

Pay

Salary commensurate with experience.

Schedule

Full-time