Strategy & Insights Manager

About the role

We are looking for a Strategy & Insights Manager to build and lead the Strategy & Insights capability. Reporting directly to the Managing Director, this position translates data into clear, actionable recommendations that drive business performance. As a trusted partner to senior leadership, you will identify and scope analytical and research initiatives to build a holistic understanding of consumers, market dynamics, and performance drivers, including macro, socio-economic trends and the competitive landscape. You will support strategic projects, scenario planning, and stakeholder decision making through a fact-based, insight-led perspective delivered in a timely and cost-effective way. You will proactively identify opportunities where better data, analysis, or insights can unlock business value.

Responsibilities

• Build and maintain a strong understanding of business performance drivers, including key KPIs, levers, and underlying trends
• Scope and manage quantitative and qualitative studies to generate deep consumer, market, and competitive insights – with clear focus on business application
• Integrate internal and external data sources (including macro-economic data) into coherent, actionable insights
• Develop and embed KPIs, metrics, reports, and dashboards to track and explain business and project performance
• Partner with business stakeholders (Operations, Finance, Marketing, IT) to translate insights into actions and decisions
• Actively challenge and refine hypotheses by asking the right questions – going beyond “what” into “why” and “so what”
• Support building S&I capability and professionalism across the organization, promoting fact-based decision making
• Contribute to shaping data processes, data flow, and data standards to ensure consistency and usability

Requirements

• Master’s degree in Market Research, Economics, Finance, Marketing, or another quantitative discipline
• Minimum 5 years of experience in Consumer Insights, Analytics, Market Intelligence, or a related field, either agency-side or client-side
• Preferably in the retail/hospitality industry in a multinational environment

Qualifications

• Strong curiosity and critical thinking – natural drive to understand what sits behind performance and trends
• Ability to move from data to insight to action – not just analysis, but clear business recommendations
• Strong analytical skills across quantitative and qualitative methods, with ability to synthesize complex information
• Proven capability to translate insights into business impact (planning, forecasting, performance improvement)
• Comfortable working in environments where answers are not obvious and need to be built through exploration
• Strong communication skills – ability to present insights in a clear, concise, and compelling way for senior stakeholders
• High ownership mindset – self-driven, accountable, and proactive in identifying opportunities and issues
• Strong collaboration skills, especially cross-functionally

Who are we

Premier Capital plc is the Developmental Licensee for McDonald’s in Estonia, Greece, Latvia, Lithuania, Malta, and Romania, operating 205 restaurants, including McDrive, McDelivery and McCafé operations. The group employs over 12,000 people, serving more than 94 million customers across these six markets in 2025. Premier Capital represents the McDonald’s business within Hili Ventures, the group engaged in food service & retail, real estate & hospitality, shipping & logistics, oil & gas, engineering, and technology in 10 countries across Europe and North Africa with a team of over 13,000 people. Hili Ventures is a proud partner of McDonald’s, Apple, Konecranes, Microsoft, NCR, Six Senses and many other global brands.