Strategy Director

About the role

The Walton Isaacson Strategy team is seeking a Strategy Director to join our dynamic and innovative agency. This person will play a pivotal role in developing and executing strategies that align with client goals while fostering meaningful brand experiences.

Responsibilities

• Develop strategies for selling ideas and provide rationale from research to support strategy.
• Write inspiring creative briefs and brief in-house teams or partner with agencies to develop the content/experience needed to bring channels to life.
• Research, analyze and present cultural and social trends that affect the marketplace both locally and globally for client’s brands.
• Lead and participate in brainstorming sessions with research, planning, and creative teams to develop brand strategies that drives rich creative thinking.
• Utilize research and tools to help populate customer profiles and personas; identify unmet needs, hypothesize key customer problems and solutions.
• Create clear compelling content for client presentations, POVs, and other deliverables.
• Lead the execution of creative projects - brief to presentation.
• Provide thought leadership internally with agency staff and externally with client team.
• Preserve and foster WI’s Culture and maintain a positive and forward-thinking attitude.

Requirements

• Bachelor’s degree in Business, Communications, Advertising, Anthropology, Cultural Studies, the Arts, or anything with a hint of creativity etc.
• 10+ Years of Experience within advertising, marketing with a preferred focus in strategic planning.
• Innate curiosity and aptitude to learn about marketing, brands, advertising, communications, culture, people, etc. a burning desire to dig into what makes them tick.
• Creative and/or an appreciation for creativity, desire to be part of a creative environment and is excited about the creative process.
• Strategic sensibilities inclusive of communication, business and creative strategy.
• Self-starter goes above and beyond on tasks.
• Dynamic problem-solving skills and the ability to influence internal teams.
• Strong experience and understanding using industry tools and resources (MRI/Simmons, eMarketer, Mintel, Social Listening.)
• Strong experience with quantitative research and the ability to synthesize and analyze data, draw actionable conclusions and identify trends; Experience with creating research methodologies and approaches.
• Qualitative research experience (focus groups, in-depth interviews, ethnographic research – strong personal experience interviewing or moderating).
• Experience in Multicultural Marketing.
• Able to effectively manage many tasks, projects and/or clients.
• Excellent project management and organizational skills.
• Able to work with Bi-Coastal Teams.
• Proficient on MS Office products.
• Maintains accurate timesheets that are completed by required deadlines.

Pay

$145,000 to $155,000