Strategy Director

Roles & Responsibilities

• Lead strategy across major client engagements and new business pitches, facilitating workshops, shaping creative direction, and presenting recommendations that influence clients and inspire exceptional creative work.
• Develop brand platforms, positioning, audience frameworks, messaging, and strategic narratives that create a clear foundation for breakthrough creative work.
• Translate business challenges, research, audience understanding, and cultural signals into concise, inspiring creative briefs and clear strategic direction.
• Bring a strong point of view on how brands earn relevance today, including the role of culture, community, creators, social platforms, media behavior, and emerging formats.
• Partner closely with creative leadership to challenge and elevate ideas, pushing work beyond the brief toward ideas that earn attention, influence culture, and drive business impact.
• Work across brand, campaign, social, and content assignments, applying the right strategic approach to each challenge.
• Build trusted relationships with senior clients by bringing thoughtful perspectives, challenging assumptions constructively, and helping clients make smarter decisions.
• Contribute to new business efforts, including strategic framing, insight development, creative briefing, and compelling pitch storytelling.
• Stay ahead of cultural shifts, consumer behavior, media, technology, and the categories our clients operate in; identifying opportunities before they become obvious and turning them into actionable strategic recommendations.
• Mentor and develop junior members of the strategy team, fostering growth while maintaining a high standard of strategic excellence.

Requirements

• 8+ years of experience in strategy at a creative, brand, communications, social, or integrated agency.
• Deep experience in brand strategy, including positioning, audience definition, brand architecture, messaging, and platform development.
• A meaningful second discipline in communications planning, social strategy, cultural strategy, media behavior, or digital experience.
• Experience leading strategy on consumer-facing brands, ideally including beauty, wellness, personal care, food and beverage, retail, lifestyle, or other high-consideration, culturally relevant categories.
• Strong strategic judgment paired with the curiosity and humility to evolve your thinking as new information emerges.
• A track record of making strategy that creatives want to make, not strategy that only works in a deck.
• Excellent writing, storytelling, and presentation skills.
• Experience managing, mentoring, or meaningfully developing at least one more junior strategist.
• Comfort moving between long-term brand questions and fast-moving campaign, social, and content needs.
• Intellectual generosity, low ego, and a willingness to get into the work.