Strategy Director

We are Landor, part of WPP — world-leading brand experts, underpinned by the most expansive strategic and creative capabilities in our category. We make brands more valuable and less vulnerable. We build brands differently, working with clients to define and solve business problems through the lens of brand. We strategically join the dots between design, experience, governance, and measurement, always connecting brand work to business outcomes.

Landor companies also include amp (sonic branding), bdg (workplace and architectural experts), Deep Local (creative technologists), and ManvsMachine (3D motion design).

About the role

You'll lead brand strategy projects for our Consumer practice, heading the thinking on our largest CPG relationships and shaping how the practice works. Our clients are established consumer packaged goods businesses in home care, dairy and nutrition, and food and beverage. The problems are durable: heritage brands losing relevance with younger shoppers, portfolios grown by acquisition that now confuse people, category leaders watching private label take the value tier, and innovation pipelines producing unwanted line extensions.

You'll answer these challenges with positioning, value propositions, and portfolio architecture, backed by semiotics, packaging and shelf analysis, distinctive asset work, and a genuine feel for cultural shifts. As a trusted advisor to senior client leaders, you'll guide strategic direction across multiple engagements, define brand visions, and develop growth strategies that challenge category conventions.

You'll partner closely with Creative Directors to guide strategy through the creative process, inspire teams with consumer and category insights, and champion work with clients. You'll also serve as a trusted advisor to senior marketing leaders at Fortune 100 companies, identifying opportunities for long-term growth, leading new business pitches, and advancing the practice's expertise in semiotics, packaging strategy, and distinctive brand assets.

Requirements

• Seasoned brand strategist with significant experience in CPG-focused environments at a design-led agency, branding consultancy, or similar setting.
• Deep expertise in CPG categories, retail and channel dynamics, innovation and renovation cycles, and the competitive impact of private label.
• Strong command of qualitative and quantitative research methodologies, including semiotics, shopper research, and consumer insight.
• Proven track record developing portfolio and range architectures across multiple markets.
• Ability to build and grow senior client relationships and contribute to organic business growth.
• Experience working across brand design and communications to create cohesive consumer experiences.
• Experience leading and developing strategists, with a distinctive point of view on consumer brands and the confidence to challenge conventional thinking.

Pay

The salary for this position may range from $150,000 to $175,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications.

Benefits

We offer a competitive benefits package. Learn more about WPP Benefits.

Schedule

We’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.