Strategist II, Marketing

Job Summary

The Strategic Marketing Specialist II is responsible for supporting and executing strategic marketing initiatives that advance organizational goals, increase brand recognition, enhance public health outreach, and support business development efforts across diverse audiences and industries.

Responsibilities

• Lead the development, implementation, and optimization of strategic marketing campaigns and initiatives that support organizational growth, public health outreach, business development objectives, and increased brand recognition across diverse audiences and industries.
• Develop and manage marketing materials and communication assets including digital content, presentations, brochures, flyers, website content, press releases, media announcements, and promotional materials for both internal and external audiences.
• Support and maintain digital marketing initiatives including website updates, marketing automation platforms, SEO/SEM efforts, email campaigns, and social media activities where appropriate to improve visibility, engagement, and user experience.
• Manage marketing-related projects, timelines, budgets, vendor relationships, and contractual deliverables to ensure initiatives are executed effectively, efficiently, and in alignment with organizational goals and strategic marketing plans.
• Collaborate cross-functionally with leadership, operations, business development teams, clinical stakeholders, and external partners to develop accurate, audience-focused marketing content, communications, and outreach strategies aligned with organizational priorities and brand standards.
• Coordinate and support marketing activities related to conferences, trade shows, community outreach events, presentations, and educational forums, including vendor coordination, promotional materials, and stakeholder engagement.
• Monitor, analyze, and report on marketing campaign performance, audience engagement, website traffic, utilization trends, and other key metrics using data-driven insights and analytics tools to refine strategies and improve outcomes.

Essential Functions

• Lead the development, implementation, and optimization of strategic marketing campaigns and initiatives that support organizational growth, public health outreach, business development objectives, and increased brand recognition across diverse audiences and industries.
• Develop and manage marketing materials and communication assets including digital content, presentations, brochures, flyers, website content, press releases, media announcements, and promotional materials for both internal and external audiences.
• Support and maintain digital marketing initiatives including website updates, marketing automation platforms, SEO/SEM efforts, email campaigns, and social media activities where appropriate to improve visibility, engagement, and user experience.
• Manage marketing-related projects, timelines, budgets, vendor relationships, and contractual deliverables to ensure initiatives are executed effectively, efficiently, and in alignment with organizational goals and strategic marketing plans.
• Collaborate cross-functionally with leadership, operations, business development teams, clinical stakeholders, and external partners to develop accurate, audience-focused marketing content, communications, and outreach strategies aligned with organizational priorities and brand standards.
• Coordinate and support marketing activities related to conferences, trade shows, community outreach events, presentations, and educational forums, including vendor coordination, promotional materials, and stakeholder engagement.
• Monitor, analyze, and report on marketing campaign performance, audience engagement, website traffic, utilization trends, and other key metrics using data-driven insights and analytics tools to refine strategies and improve outcomes.

Education and Experience

• Bachelor's Degree in Marketing, Communications, Public Relations, or related field required or equivalent level of additional related experience.
• Three years experience healthcare marketing and/or communications programs required.

Knowledge, Skills and Abilities

• Microsoft Office.
• Experience in Social Media platforms and Adobe Creative Suite.
• Customer Relations Management Systems.
• Google Analytics, Marketing Automation platforms and other web-based technologies.

Shift

Days (United States of America)

Work Type

Regular

Salary

$62,000.00 - $90,000.00 / yr

Benefits

• Paid time off starting at 28 days per year, inclusive of vacation, personal/sick, and 7 Holidays.
• 100% paid parental leave up to 6 weeks.
• Immediate eligibility for retirement plans with employer contribution up to 9.5%.
• Comprehensive medical, dental, vision plans in addition to employer paid disability and life insurance.
• Comprehensive well-being programs including on-site employee fitness center located on Denver Health main campus and nationally recognized RESTORE Center.
• Free RTD EcoPass (public transportation).
• Childcare discount programs & exclusive perks on large brands, travel, and more.
• Tuition reimbursement & assistance.
• Education, coaching, and professional development opportunities through the Workforce Development Center (WFDC) that support internal career growth and advancement pathways.
• Professional clinical advancement program & shared governance.
• National Health Service Corps (NHCS) and Colorado Health Service Corps (CHSC) eligible employer+ free student loan coaching and assistance navigating the PSLF program.
• National Health Service Corps (NHCS) and Colorado Health Service Corps (CHSC) eligible employer.

About Denver Health

Denver Health is an integrated, high-quality academic healthcare system considered a model for the nation that includes a Level I Trauma Center, a 555-bed acute care medical center, Denver’s 911 emergency medical response system, 10 family health centers, 19 school-based health centers, Rocky Mountain Poison & Drug Safety, the Public Health Institute at Denver Health, Denver Health Medical Plan and Denver Health Foundation. As Colorado’s primary, and essential, safety-net healthcare system, Denver Health is a mission-driven organization that has provided millions in uncompensated care for the uninsured each year. Located near downtown Denver, Denver Health is just minutes away from many of the cultural and recreational activities Denver has to offer. Denver Health is an equal opportunity employer (EOE). We value the unique ideas, talents and contributions reflective of the needs of our community. All job applicants for safety-sensitive positions must pass a pre-employment drug test, once a conditional offer of employment has been made.