Email Marketing Strategist II

About the role

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career. Driven by a mission to expand access to higher education through online, competency‑based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student‑focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

Pay

Grade: Professional 306
Pay Range: $62,100.00 – $93,200.00

Responsibilities

• Build, deploy, optimize, and report on multiple ongoing and ad‑hoc email campaigns.
• Advise stakeholders, clarify requirements, and translate business needs into effective campaign strategies.
• Design and maintain advanced Marketo programs, including engagement, trigger‑based, multistep, multichannel, and form‑driven campaigns.
• Analyze campaign performance and turn data into clear, actionable recommendations.
• Lead A/B and multivariate testing and apply findings to improve engagement and results.
• Own lifecycle communications for assigned audiences and serve as the subject matter expert on their behaviors, preferences, and performance metrics.
• Partner across teams to design and launch new or enhanced campaigns.
• Conduct competitive analyses, quarterly audits, and ongoing operational maintenance.
• Support other related priorities as needed.

Qualifications

• Clear written and verbal communication, with strong attention to accuracy and presentation.
• Effective prioritization and management of multiple concurrent campaigns.
• Advanced proficiency with Marketo and email automation tools.
• Knowledge of audience segmentation, testing methodologies, and performance analysis.
• Ability to produce accurate, timely campaigns that meet approved requirements and quality standards.
• Ability to improve engagement, conversion, deliverability, and testing outcomes for assigned audiences.
• Ability to build trusted stakeholder relationships supported by clear recommendations, dependable execution, and transparent reporting.
• Confidence in interpreting data and using reporting platforms.
• Ability to work independently and collaborate effectively across teams.
• Proficiency with Microsoft 365.
• Practical application of artificial intelligence tools in marketing and analytics work.

Preferred Qualifications

• Marketo certification or extensive hands‑on Marketo expertise.
• Familiarity with comparable marketing automation platforms such as Eloqua, HubSpot, Knak, or Klaviyo.
• Working knowledge of HTML for email development.
• Relevant Adobe Digital Experience certifications.

Education

Bachelor’s degree (or equivalent relevant experience as defined by the hiring manager).

Experience

2 years of experience in marketing, communications, or a related field.

Travel

Occasional travel of up to 20%, including attendance at designated company summits (typically one to two per year). Additional travel may include conferences, visits to company locations, and other business‑related events as needed.

Benefits

• Eligibility for bonuses.
• Medical, dental, vision, telehealth, and mental health care.
• Health Savings Account (HSA) and Flexible Spending Account (FSA).
• Basic and voluntary life insurance.
• Disability coverage.
• Accident, critical illness, and hospital indemnity supplemental coverages.
• Legal and identity theft coverage.
• Retirement savings plan.
• Wellbeing program.
• Discounted WGU tuition.
• Flexible paid time off for rest and relaxation (no accrual).
• Flexible paid sick time (no accrual).
• 11 paid holidays.
• Other paid leaves, including up to 12 weeks of parental leave.