Marketing Communications Strategist II

About the role

Join our team as a Communications and Marketing Specialist and play a key role in shaping how we connect with our audiences. This position develops and executes integrated marketing, communications, and social media strategies; creates compelling digital and print content; manages website and social media channels; and supports public relations and promotional campaigns. The role combines creativity with strategy, using analytics and marketing metrics to evaluate effectiveness, enhance engagement, and ensure a consistent user experience. Ideal candidates are strong writers and project managers who can balance multiple priorities, think creatively, and translate complex information into clear, impactful communications. A bachelor's degree and at least two years of related experience are required, or an equivalent combination of education and experience.

Responsibilities

• Develops, coordinates, and executes communications, marketing, and social media strategies.
• Assesses the effectiveness of strategies to improve content and ensure a consistent and seamless user experience
• Creates, writes, and produces content for print and internet medias.
• Updates and maintains marketing publications to ensure accuracy
• Serves as a digital content manager and creator for website and social media pages. Ensures content is up-to-date and creates promotional assets
• Supports university media relations and the application of public relations campaigns
• Prepares presentations and marketing/communication updates. Collects and reports on marketing metrics. Maintains marketing metrics records
• Coordinates related content and publication needs, graphic arts design, and printing.
• Coordinates the printing of publications and marketing materials using on- and off-campus vendors
• Other duties as assigned

Skills

• Knowledge of communications, public relations, marketing, branding, graphic design, and social media
• Ability to write, proofread, and edit clear, concise, persuasive, and grammatically correct communications
• Ability to collect, synthesize, and process information quickly and accurately with attention to detail
• Ability to think both creatively and strategically
• Skill in multi-tasking, project management, prioritization, and organization

Qualifications

• Bachelor's degree in related field
• 2 years of relevant experience
• Equivalent combination of experience and education may be considered

Job Level

Specialized Contributor Level 2 - A fully functional role requiring established knowledge of the profession or field of work. Responsible for completing substantive assignments and projects. Problems are varied and non-routine, and resolution requires exercising judgment, analysis, advisement, creativity, and understanding broader sets of issues. May provide assistance to entry level staff.

FLSA Category

Exempt

Work Location

On Campus

Pay

$54,500.00 - $87,200.00 Annual