Strategist - Freelance

About the role

VML is looking for a Senior Engagement Strategist – Freelance for a global Pharma client. This is a unique opportunity for an experienced senior engagement strategist to be part of a fast-growing team to help build a Pharma brand from the ground up. You’ll develop strategy and tactics leveraging category and target audience insights, create briefs, and cultivate a portfolio of excellent work.

At VML, our senior engagement strategists develop and implement plans to build meaningful connections between a brand, its organization, and their target audience. They analyze customer behavior, market trends, and engagement metrics to create strategies that enhance interaction, increase loyalty, and align with business goals across omni-channel media.

Responsibilities

• Under the Strategy Lead, support account leadership to translate the client’s vision into a roadmap that achieves meaningful connections with target consumers aligned with client goals.
• Develop insightful perspectives on new platforms, messaging, and audience connections; bring context to reporting and drive business growth through best-practice engagement strategy delivery.
• Conduct insight mining using data from audience research, market trends, cultural/social monitoring, product research, and qualitative/quantitative methods to support creative strategy and test ad concepts.
• Collaborate with analytics, creative, and account management teams to ensure flawless execution of client deliverables and contribute intelligence, KPIs, and program measurement to inspire innovative solutions.

Requirements

• 4+ years in a Strategy role for an Advertising or Marketing Agency.
• Demonstrated understanding of client engagement and brand strategies from an agency or management consulting perspective.
• Strong familiarity with multi-channel strategies, analytics, and aligning strategies with business needs across all channels.
• Positive attitude with a capacity for thinking beyond the client’s initial ask.
• Self-starter approach with a sense of ownership at each point of delivery.
• Proven curiosity and willingness to dive deep into complex categories.
• Ability to juggle multiple priorities and meet deadlines while thinking on your feet.
• Ability to work autonomously while knowing when to engage the Strategy Lead and integrated team.
• Strong interpersonal communication skills for client and internal department interactions.
• Technically proficient in presentation planning and development.

Skills

• A builder and innovator with a desire to bring people together and create gravity around ideas.
• Open and collaborative, thriving in close-knit, supportive team environments.
• An experimenter who embraces the unknown and breaks process to explore new ideas.
• Optimistic and resilient, with a “yes, and why not” posture and stamina for problem-solving.
• A team player who wears multiple hats to ensure team success.

Pay

$60—$75 USD per hour.

Schedule

Hybrid approach with teams in the office an average of four days a week.