Strategist (Freelance)

Responsibilities

• Use analytics tools to assess brand and competitor performance
• Identify and develop audience insights to inform overall strategic direction, as well as optimize content performance
• Help define social content strategies across current and emerging platforms
• Collaborate with a team of account managers/coordinators and creative staff, from concept development to delivery of final product
• Pitch concepts, copy, and final deliverables to internal team members and external partners
• Interpret creative briefs to develop concepts for pitch decks and ongoing retainers
• Present strategy decks in-person and/or via video chat to clients
• Maintain a working knowledge of key industry trends, social platform updates, and entertainment projects to inform creative strategy

Qualifications

• 3-4 years experience in social media strategy
• Exceptional writing and research skills
• Ability to work independently or with a team to meet deadlines
• Excellent organizational skills and multitasking ability
• Demonstrated experience developing a brand voice/strategy and building social audiences
• Deep knowledge of social media best practices and current trends
• Familiarity with analytics and social reporting tools like GWI, Sprout, Sprinklr, Google Trends, Meta Business Suite, and native insights across platforms
• Demonstrated analytical skills
• Excellent oral, written, and interpersonal communication skills, including experience presenting to clients
• Experience overseeing projects from inception to completion
• Strong initiative and problem-solving abilities