Strategic Planner

About the role

A Planner will play a key role in gathering data and insight, inspiring work, and contributing to the development of strategy POVs and briefs.

Responsibilities

• Gather and synthesize data, research, and observation into insight
• Write creative briefs that are clear, concise, and inspiring
• Stay up-to-date on cultural and consumer trends (and inspire the rest of the agency and clients with it too)
• Proactively track and share emerging cultural moments, trends, and behaviors that could unlock new creative or strategic opportunities
• Be a trusted partner to creative and account teams
• Work closely with data teams to understand consumer data and how it applies to our business
• Create/manage project presentations for working team
• Set up regroups for working team and distribute work for review/feedback when necessary (this includes proactive coordination of T2 partners, too)
• Lead the charge in observing and organizing the details of research and workshops. Observe all IDIs/focus groups. Participate in the moderation of workshops. Take the lead in gathering and synthesizing notes + identifying interesting insights and takeaways/outcomes.
• Participate in and sometimes lead research projects related to client’s business
• Able and willing to travel as required

Qualifications

• Ideally has 2-3 years of strategic/account planning experience (or other transferable experience with relevant skill sets (i.e., journalism, sociology, brand building, etc.))
• Has an opinion and be willing to listen to others’ opinions.
• Must have experience supporting the development of strategy with teams
• Must have strong presentation skills and be able to develop presentation materials that are clear & concise
• Be a self-starter and demonstrate strong attention to detail
• Innate curiosity to want to understand culture, people and what makes them tick
• Demonstrated habit of staying plugged into culture – whether through social platforms, media, communities, or personal passions – and an ability to connect what's happening in the world to what matters for brands
• Good creative instinct – ability to identify a good idea and what will inspire good ideas
• Creative problem-solving skills
• Ability to bring audiences and strategies to life in compelling ways
• Must have excellent verbal and written communication skills and be a confident writer
• Understand both quantitative and qualitative methodologies

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.