Strategic Partner Co-Marketing Lead

Your Role at impact.com

impact.com is building the future of commerce through trusted partnerships and the communities that power them.

We’re hiring a Strategic Partner Co-Marketing Lead to own and grow one of our most high-profile partnerships, driving integrated go-to-market (GTM) initiatives that expand reach, influence, and revenue impact for both organizations.

This role sits at the intersection of partnerships, marketing, and customer advocacy—shaping a unified joint narrative and bringing it to life through integrated campaigns, co-branded content, research, and high-impact event activations.

Strategic Partnership Ownership

• Serve as the primary marketing lead for a flagship strategic partner, building and executing a joint co-marketing strategy aligned to shared business goals
• Develop quarterly and annual GTM plans that drive awareness, pipeline, and customer engagement for both organizations
• Act as the connective tissue between internal teams (Strategic Marketing, Demand Gen, Events, Customer Success, PR/Comms) and partner stakeholders

Co-Marketing & Campaign Execution

• Lead the development and execution of integrated co-marketing campaigns, including:
• Joint content (reports, blogs, case studies, testimonials, webinars)
• Co-branded research and thought leadership
• Multi-channel campaign activations (email, social, events, in-platform, and more)
• Ensure consistency and strength of a cohesive joint narrative across all touchpoints
• Manage timelines, deliverables, and stakeholder alignment across both organizations

Events & Experiential Marketing

• In collaboration with Events teams, plan and execute co-marketing activations at flagship events (owned and partner-led), including:
• Speaking opportunities
• Co-branded experiences and sponsorships
• Customer-facing activations and VIP engagements
• Collaborate with Events teams to maximize visibility and engagement at key industry moments

Customer Advocacy & Storytelling

• Partner with Strategic Marketing, Customer Success, Managed Services, and Sales to identify and activate joint customer stories
• Source and develop compelling case studies and testimonials that highlight the impact of the partnership
• Amplify customer voices across campaigns, content, and events

Broader Co-Marketing Enablement

• Support and scale co-marketing best practices across additional strategic and ecosystem partners
• Identify new opportunities for cross-partner collaboration and storytelling
• Contribute to frameworks, playbooks, and processes that improve co-marketing effectiveness

Measurement & Optimization

• Collaboratively define success metrics and track performance across co-marketing initiatives (e.g., engagement, pipeline, influence)
• Analyze results and optimize programs to improve impact and ROI
• Share insights and learnings with internal and partner stakeholders